Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Content created in partnership with iZooto.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Convince & Convert

APRIL 6, 2015

If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. Quick—pull out your phone.

Tips 161

Tips Blast Campaigns Mobile Marketing Ad Frequency 161

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. What is an Email Marketing Funnel? Why Should I Create an Email Marketing Funnel?

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. Individual employees are opting to connect their tools and, on average, leverage eight apps to do their job. Our Experiment on Paid Integration Ads. What about at work?

Cost Per Click 77

Cost Per Click Paid Search Agency Cost per Acquisition Ads 77

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Optinmonster

NOVEMBER 15, 2021

via Digital Marketer. Your Goal: Aside from capturing any leads who haven’t yet opted in to your email list, your goal at this stage is to maximize immediate customer value. You may also have the goal of retaining existing customers and increasing buyer frequency/boosting conversions on your cross-sells and upsells.

Top of Funnel 70

Top of Funnel Opt-out Advertising Funnels Ad Exchange 70

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1.

Opt-out 99

Opt-out Opt-in Acquisitions Ad Frequency 99

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Litmus

AUGUST 27, 2019

As an email marketer, it’s crucial to make the unsubscribe process painless and positive. If you need to run a resubscribe campaign, consider other outlets like paid social media ads. Do : Allow subscribers to opt-down or temporarily pause email subscriptions. At first glance, unsubscribes seem negative.

Opt-out 67

Opt-out Opt-in CAN-SPAM Ad Frequency 67

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . It’s all about opt-in opportunities.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Stats to track in the Attract stage.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “For Every $1 You Spend on Email Marketing ??,

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Search Engine Watch. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Ad Industry Metrics.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. The slow death of traditional advertising is sure and steady. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Convert

JULY 14, 2021

Many of these free tools are designed for first-time testers to get their feet wet in marketing experimentation. When these marketers want to test further or implement more advanced strategies, they quickly find that their free tools can’t perform these. Sure, there are quite a few free and open source A/B testing tools out there.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

LeadSquared

NOVEMBER 27, 2013

Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It must already be an integral part of your digital marketing strategy (hell I know this post is too late). Of course I am joking!

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Delivra

DECEMBER 20, 2018

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Obviously, no email marketer wants to see people opting out of their list. They might even be lost opportunities you paid to generate (e.g. through paid ads) who will now never convert through your list. What should they do?

Work Management 55

Work Management Marketing Management CTR Click Rate 55

Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. But with so many marketing channels, tools and techniques available, how do you know which path to take?

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Technology, in conjunction with your content and overall strategy, allows a business to successfully educate, inspire, and convert. Actively engage leads and customers.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40