Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Marketing Insider Group

NOVEMBER 23, 2020

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. Quick Takeaways. Improve SEO.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads. Shoppable products.

Paid Search Agency 94

Paid Search Agency Ads Video Marketing Tools 94

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. What Does the Data Say About Content Marketing Challenges?

Allocation 297

Allocation Content Marketing Ad Frequency Top of Funnel 297

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. The 2024 U.S. According to Pew Research , “about six in ten U.S.

Paid Search Agency 69

Paid Search Agency Ads Branding Brand Identity 69

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 326

Paid Content Ad Frequency Paid Search Agency Marketing Budget 326

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 155

Social Media SEO Cost Per Click Media 155

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Conversely, it may take you much longer to see the same results based on your content output and focus. Industry and market. Content marketing takes time to work. Traditional marketing costs 62% more than CM. Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Planning Marketing Agencies 2 363

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Paid Content 97

Paid Content Advertising Agencies Advertising Advertisements 97

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 124

Paid Content CMS Development Lead Ranking Work Management 124

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Growth Marketing 361

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 361

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. That’s why top-of-funnel content is critical. Guest blogs.

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Top of Funnel Paid Content Lead Scoring Lead Ranking 339

NuSpark Consulting

NOVEMBER 17, 2017

Don’t underestimate the value of online display advertising. When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. Think of display ads like Billboards or outdoor advertising in a sense.

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Display Advertising Advertisements Ad Frequency 191

Launch Marketing

MAY 1, 2024

Marketing campaigns are a strategic, targeted way to promote your product, service or solution. The combination of integrated marketing tactics and memorable messaging that resonates is what makes a campaign successful. Define Your Objective A marketing campaign cannot be developed without a clear objective.

Paid Content 102

Paid Content Campaigns Account Based Marketing Marketing & Strategy 102

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business. Keep the “Social” in Social Media.

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Social Media Media Ad Frequency Opt-out 197

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Display Ads.

Paid Content 107

Paid Content Paid Search Agency Advertising Channels Effectiveness 107

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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Advertising Agencies Paid Content Cost Per Thousand Advertising 118

Learn from the Pros

JULY 8, 2024

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you’re a seasoned marketer or just getting started, staying ahead requires understanding the latest updates and strategies. Is LinkedIn Good for B2B Advertising?

Linkedin 52

Linkedin Top of Funnel Advertising Advertisements 52

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 148

Linkedin Marketing AI Examples B2B Thought Leadership 148

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Marketing Automation Services 243

Marketing Automation Services Social Media Marketing Automation Social Marketing 243

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Choozle

JUNE 9, 2024

Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA).

Advertising Agencies 52

Advertising Agencies Marketing AI Allocation Advertising 52

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 308

Paid Search Agency Traffic Content Marketing Companies 308

Marketing Insider Group

MARCH 2, 2020

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity.

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Paid Content Work Management Marketing Management Marketing Budget 336

Single Grain

DECEMBER 13, 2023

We’ve all suffered from ad fatigue at some point or another. You know that repetitious YouTube ad you keep getting served and how annoying it’s become? Ad fatigue is a very prominent issue facing marketers and their target audience. Work With Us What Is Ad Fatigue? Work With Us What Is Ad Fatigue?

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Ads Ad Frequency Click Rate Cost per Acquisition 52

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 93

Paid Content Budget Programs Analysis Optimization 93

Webbiquity

FEBRUARY 9, 2021

printed phone books and newspaper classifieds) media for the majority of commercial searches. How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? Supplement that using tools like Answer the Public or paid tools like SEMrush or Serpstat.

Paid Content 305

Paid Content Traffic Lead Ranking Blogger 305

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 136

Marketing AI Paid Content Work Management Marketing & Strategy 136

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall.

Paid Search Agency 198

Paid Search Agency Google Ads Ad Building 198

SocialPilot

JULY 1, 2024

Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing. Well, it is time for a Facebook audit.

Paid Content 109

Paid Content Template Facebook Ideal Customer Profiles 109

Navigate the Channel

SEPTEMBER 22, 2023

It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. We probably don’t need to go into detail on why it is important to know what content, messaging, and marketing your competitors are doing.

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

SocialPilot

JUNE 16, 2024

How long has it been since you have run a social media audit? If social media is a crucial element of your marketing strategy (as it ought to be), understanding how to run an audit is imperative. We will walk you through the complete process and share a free social media audit template, checklist, tools, and examples.

Social Media 115

Social Media Template Paid Content Media 115

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Top of Funnel 52

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. However, as updates on the platforms arise, many are unaware of them and how it impacts advertising campaigns. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertising 118

Single Grain

MAY 23, 2023

Rest assured, there are plenty of Twitter advertising benefits. Because of its broad and global reach, Twitter is one of the best social media advertising platforms for businesses to showcase their brand and interact with their target markets. Work With Us Why Twitter Ads? So how is that useful for advertisers?

Paid Content 52

Paid Content Twitter Advertising Advertisements 52