Hubspot

OCTOBER 27, 2020

To consider what ad fatigue is, let's start with an example. Consider times you've changed the TV channel because you've seen the same ad ten times that night already. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Marketing Automation Services 239

Marketing Automation Services Social Media Marketing Automation Social Marketing 239

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Hyper-Focused Audience Targeting.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Adobe Experience Cloud Blog

OCTOBER 31, 2017

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? Implications For Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. Why we care.

Campaigns 74

Campaigns Tools Brand Identity Branding 74

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Ads Manager. Ads Reporting.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. These features allow you to choose the level of control over where your ad appears.

Paid Content 124

Paid Content Tools Brand Identity Branding 124

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This image can be changed according to your current marketing strategy and promotional activities.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Work Management 111

Work Management Marketing Management Advertising Agencies Paid Search Agency 111

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Biznology

JANUARY 22, 2018

What new applications and features are you adding? If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. Check that you’re making good choices with a quick Google search. Use that metric to estimate, or search and find, the number for each problem.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

ClearVoice

APRIL 5, 2023

Are you tired of hearing digital marketers say that SEO is dead? SEO remains a crucial piece of digital marketing. According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%).

SEO 105

SEO Public Relations SERP Paid Search Agency 105

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. That also applies to seasonal search terms.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 80

Content Work Management Ad Frequency Marketing Management 80

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Ad Creation. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Martech

MAY 30, 2024

To fight against phishing attacks and keep users safe, spam monitoring today uses more complex algorithms than sending frequency. Dig deeper: Email outreach for marketers: Measuring and optimizing performance How they work: Key features With email warmup tools, everything is simple. Sending emails from your domain automatically.

Deliverability 92

Deliverability Outreach CAN-SPAM Domain 92

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. We recognized this at HubSpot and began experimenting with paid ads to see if this could be a valuable distribution channel to our customers. Experiment Results.

Cost Per Click 77

Cost Per Click Paid Search Agency Cost per Acquisition Ads 77

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. through organic search, social media, etc.). through organic search, social media, etc.). Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClearVoice

JUNE 4, 2024

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. Done right, it’s a cost management technique you can leverage to squeeze the most value out of your marketing budget. The result? Not too shabby, ehh ?!

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid. Luckily, the Facebook boost feature allows you to change your audience.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99