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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

Media 98
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Advertising Week New York 2023

illumin

Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities. It was such a rewarding way to connect and exchange ideas. Advertising Week is always a blast, but this year it truly was an event to remember.

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Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask

Crimson Marketing

Marketing solutions like Programmatic Advertising enable brands to obtain real time data on the effect of their advertising and to automatically pivot in response. Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing. Marketing Technology Podcasts'

CMO 100
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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Good morning, Marketers, and are you getting cold feet? Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. I mean when it comes to sitting down with real live human beings -— indoors, at that.

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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. Did we miss any? Churn rate.

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What Programmatic Advertising Can Do for Businesses in 2022

readwrite

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges. Disrupting marketing with blockchain technology. billion to $4.1 billion over the last two years.