Digital B2B Marketing

JUNE 11, 2014

I still remember when DoubleClick first rolled out view-through reporting. But since most B2B marketers measure view-through results in an ad management platform using cookies that cannot be read by the rest of marketing technology stack, the same activity can be independently attributed to two or three different marketing activities.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Martech Advisor

NOVEMBER 7, 2019

If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. Programmatic does not stop – it actively seizes new formats and mediums: mobile, connected TV and audio podcasts.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Digilant

JANUARY 12, 2021

DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. Supply Side Platform (SSP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

APRIL 5, 2018

With the death of Google Authorship and the elimination of Google +1s from search results, the jury is out about the importance of maintaining an active Google+ Business Page these days if you're not a local business. DoubleClick Search by Google. Google+ Business Pages.

Google 78

Google Adsense Tools Doubleclick 78

Digital B2B Marketing

JULY 24, 2012

Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. With this capability, will privacy be an issue.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The new Google Ads offers many ways to automate PPC campaigns: Smart Campaigns makes it possible to automate PPC activity across Google properties.

PPC 40

PPC Ads Google Automation 40

Circle Studio

MAY 31, 2018

The levels are based on several different parameters: Do you actively pursue business in the EU? Google/DoubleClick, Bing). Level 1 – Your firm is not actively doing work in the EU and does not have a cookie-tracking system. In your privacy policy, put a simple line about how your firm is only actively targeting U.S.-based

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. Third-Party Cookies are Dead. Long Live Third-Party Cookies. Ever since Google’s $3.1 A third-party cookie is a small piece of code that is placed on a website by someone other than the owner (i.e.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Sharpspring

SEPTEMBER 8, 2017

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Data Activation. Data activation features help you improve your marketing campaigns : Audience Demographics: Demographics such as age, gender, interests, etc. can be used for remarketing purposes.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Oktopost

APRIL 22, 2019

One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. We can get complete details on user activity and profiles including their browser information, locations, pages visited, duration of visits, and lots more.”. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

NuSpark Consulting

MARCH 9, 2013

If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

chiefmartech

NOVEMBER 21, 2016

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Establish an internal process to activate against your video metrics and campaign insights. Facebook – “each time an ad can be viewed when it enters a person’s screen on the Facebook Audience Network.”.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We have no doubts that 2019 will be just as active for the SEO industry as 2018. 2018’s Biggest Takeaway. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. We have no doubts that 2019 will be just as active for the SEO industry as 2018. 2018’s Biggest Takeaway. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

JULY 10, 2019

Tracking pixels are also capable of collecting pretty comprehensive data about a user's activity and browser configuration -- but you should only ever track information that is directly useful to your buyer's journey and will provide a better, more personalized experience for your target users. DoubleClick Ad Tracking.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

Single Grain

JULY 16, 2021

With 689 million monthly active users, TikTok has even surpassed: Snapchat (498 million). App Activity : Target users who have completed certain events in your app. Here’s the list of events , such as “Install” or “Add to Wishlist,” that qualify for app activity. Pinterest (442 million).

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Stevens & Tate

MARCH 20, 2020

You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. However, there are more than 157 million active users since the service is free with advertising. As of January 2018, Spotify boasted 70 million paying subscribers.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 According to PageFair, there are now 198 million active ad-block users around the world, growing 41 percent year-over-year in 2015. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 According to PageFair, there are now 198 million active ad-block users around the world, growing 41 percent year-over-year in 2015. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Inbox Insight

DECEMBER 18, 2018

This centralized management platform will help brands manage 1st party data and integrate it with 3rd party data to tie user information and activity together to maximise the effectiveness of media buys. DoubleClick – a Google marketing platform that combines advertising and analytics.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Single Grain

MARCH 16, 2020

We know that about 82% of Millennials regularly take part in festivals, concerts, events and different kinds of outdoor activities. As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. V12 can then activate against these consumers on behalf of the brand executing an email or social campaign. They quickly became adopted by the ad technology market.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Single Grain

AUGUST 8, 2023

The brand wanted to raise awareness among new users actively looking for a new roof. To increase awareness among users actively seeking a new roof, they implemented a combination of display banners, native ads, and video-led campaigns. Hence, Kellogg’s sought a solution to upscale its advertising efforts.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. This is one of the most if not the most important activity on the list. It’s highly recommended to eliminate such data. Optimize images.

Google 99

Google Marketing Websites Doubleclick Paid Search Agency 99

Hubspot

APRIL 18, 2012

Which is why today at the Ad Age Digital Conference, Google, partnering with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition, has launched the new Brand Activate Initiative , "an ongoing Google effort to address these challenges and re-imagine online measurement for brand marketers."

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28

Choozle

MARCH 2, 2024

However, Montulli and the Netscape team dismissed this option due to concerns about third-party tracking of people’s browsing activity. This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Instead, they chose the cookie.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Hubspot

FEBRUARY 27, 2020

With custom intent on YouTube, you can target viewers based on their recent search activity on Google. If you already have active Search campaigns, you can leverage your existing keyword knowledge to create custom intent audiences using those keywords. Custom Intent Audiences.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

QuanticMind

MARCH 22, 2017

Position-based attribution credits the last click and the first click with 40% of all activity and equally distributes the remainder of the attribution to any clicks in between. DoubleClick Search and Smart Bidding.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Hubspot

JULY 4, 2017

In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. The official announcement makes no mention of search ranking implications, though given the search engine’s history within this realm, we wouldn’t be surprised if websites in violation perform as well in search results.

Google 78

Google Doubleclick Display Mobile Marketing 78

Buzz Marketing for Technology

JULY 24, 2008

They are intensely studying the changes that are happening, and investing real time and significant financial resources into the development of their online activities with video, blogs, and other content. All of this bodes well for our ability to continue to reach and motivate this culturally active generation. Comments (0). |.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Webbiquity

SEPTEMBER 8, 2010

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. It covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities.**.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72