sales 
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset. Source: The End of Solution Sales, Harvard Business Review – HBR blog).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Heinz Marketing
APRIL 19, 2022
One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Businesses are expanding their lead gen in 2022 but are already proving to be effective.
Conversica
APRIL 28, 2021
Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries. The 2010s saw a jump in the number of households and businesses leveraging personal AI Assistants including Google Home and Amazon Alexa.
6sense
OCTOBER 12, 2021
A perceived lack of business and financial acumen is keeping CMOs out of important strategic decisions. That slide led to more engagement and active conversation. When CMOs can’t operate strategically or don’t have a seat at the table, we and the businesses we work for pay the price. By Latané Conant. Credit: istock.
KoMarketing Associates
JUNE 29, 2016
B2B Sales, Marketing, Social Media & Lead Generation. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. Why it’s great: At the end of the day, successful B2B marketing campaigns generate leads and sales opportunities.
Martech
MARCH 30, 2023
All that data is gold for developing your editorial calendar, understanding what your potential clients are looking for and supporting your sales team. These are also prime topics of your marketing conversation. Listen to our friend, ChatGPT… Now, get those conversations started! Business email address Subscribe Processing.
Expert insights. Personalized for you.
120 
Let's personalize your content