Scoop.it

NOVEMBER 2, 2023

Why Understanding Consumer Behavior Is Important in Digital Marketing Consumer behavior is the actions and decisions that persuade people to purchase or use products. For digital marketers, it is the key to understanding how their customers think, act, and interact with brands.

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

Animalz blog

MARCH 8, 2023

All content also has a ceiling, a maximum potential benefit. Here’s what that looks like in pretty graph form: As a marketing leader, you need to balance great results with efficiency. You’ll notice this high minimum standard whenever you find yourself: Marketing to an experienced audience. Targeting long-tail keywords.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Marketing Interactions

NOVEMBER 15, 2021

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. This account is in market! If it’s used correctly. The problem is that intent is often confused with interest.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. Take for the example the phrase marketing automation. Instead, we want to look at longer tail terms that target users further down the funnel. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. Content marketing is here to stay – how do you leverage your past content investments to ignite faster growth?

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. What is content automation, and why do you need it? Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.

Marketing Automation Services 80

Marketing Automation Services Automation Top of Funnel Work Management 80

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Over time even your best content tends to go stale. Click To Tweet.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

seo.co

JULY 11, 2022

A high domain authority indicates that the content is worth serving to people, while a low domain authority figure indicates the opposite. Content Marketing. If your on-site optimization is the foundation of your SEO, content is the actual structure. Having said that, now is the time to act. What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

SmartBug Media

JUNE 30, 2020

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. As with any inbound marketing campaign, establishing your goals for the virtual event will be key to mapping your strategy.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

QuanticMind

NOVEMBER 13, 2018

Using your marketing automation platform, it’s possible to collect important information that illustrates a lead’s point in the sales funnel. Regardless of type, marketers use this information to understand what content and touch points are most important to their sales cycle. Applying Intent Data to Advertising.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

SmartBug Media

JULY 16, 2021

First, it’s important to explain why you should root your video marketing strategy in SEO best practices. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. How long are they staying on your page? Why You Should Care About Video SEO.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Biznology

JULY 26, 2013

Without the clear and measurable product sales or limited, easy-to-track campaigns, service-driven companies, such as digital marketing companies, may have the most difficulties following the long tail back to ROI. On either end of the black box of ROI, it’s clear the customer experience runs the show in today’s markets.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

accelerate agency

MAY 24, 2023

Many businesses use Google Analytics to see: Who is visiting their website Where they’re coming from How long they’re on the site for How they spend their time on the website Whether they convert to paying customers Book a Consultation What is SEO Analytics? to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Content Standard

OCTOBER 28, 2014

What does the content creation process look like at your college or university? Are your current students acting as brand ambassadors? Do they feel empowered to provide you with original content, amplify content from your blog, and share on social media channels? Request a platform demo today.

Process 40

Process Long Tail Marketing Content Broadcasting 40

Marketing Insider Group

NOVEMBER 13, 2023

Aligning Featured Snippets with the Buyer’s Journey Understanding the buyer’s journey is crucial in the world of content marketing. At Marketing Insider Group, we’ve always emphasized the importance of aligning content with each stage of this journey. Think of questions like “ What is content marketing

Features 227

Features Marketing Agencies 2 Dwell Marketing Agencies 1 227

Navigate the Channel

APRIL 27, 2021

A solid content strategy includes making sure you’re using the right search terms, doing keyword research, and focusing on long-tail keywords that make sense for your niche. Ready to learn how content marketing can help improve your website traffic and customer satisfaction? Content as a Sales Tool.

Ad Building 65

Ad Building Long Tail Marketing Content Marketing Paid Search Agency 65

accelerate agency

MAY 24, 2021

How long they’re on the site for. For instance, if you notice the bounce rate on a certain landing page is high, perhaps the content on there needs a refresh? to help you boost your content marketing efforts. That way you can concentrate ads in certain areas, or personalize your content to suit your visitors.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Biznology

MAY 6, 2014

I have been a professional online community manager since 1999 and the numbers for online participation between passive lurkers, the engaged (commenters) and creators of content (on generalist sites) is closer to 99.989% lurkers,01% engagers, and.001% It took me a while to register the importance of my long tail blogger outreaches.

Social Media 80

Social Media Media Internet Marketing Blogger 80

seo.co

SEPTEMBER 7, 2021

Content writing is a broad term that encompasses many different types of writing. Some writers focus on creating content for blogs, while others are experts at crafting social media posts or articles that will be published online. If you’re writing content for a blog , your target audience is the people who will read it.

SEO 111

SEO Long Tail Marketing Content Keywords 111

Content Standard

SEPTEMBER 16, 2016

And what’s more, the first 10 aren’t even about content—they all concern the details of your domain name. So what’s a content marketer to do? Scenario two forces marketers to think about the people they are trying to reach, not the data provided by search engines—and as a result, it’s long-lasting.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Optinmonster

APRIL 12, 2024

SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. Are you using SEO effectively to boost your business?

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You need to mix up your marketing and put that content to work. . seconds consuming written content. . billion searches. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

ClearVoice

JULY 15, 2021

Brands using a content calendar quickly learn how this approach builds content marketing success. Creating and implementing a well-researched content calendar helps you plan your content to meet user needs and desires more precisely. Don’t forget to create longer-tail variations on the keywords in this list.

Top of Funnel 105

Top of Funnel Keywords Trends Content 105

Directive Agency

APRIL 22, 2022

SEO stands for search engine optimization and is the process of optimizing your web content so that it can rank high(est) on SERP- Search Engine Results Page. Think global, but act locally. If your business focuses on local markets, it can have multiple advantages in organic search results. The benefits of enterprise SEO.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Hubspot

MARCH 15, 2018

Search engine optimization is incredibly important for marketers. Confusion is a common issue facing digital content marketers -- and we want to help. Want to learn more about content creation, strategy, and promotion? Sign up here to take our free Content Marketing Certification course. ).

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Content Ideas – Find dozens of winning content topic ideas along with suggested keywords.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Social media is an ingredient, not an entree.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convert

NOVEMBER 8, 2022

But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win. Well, Maybe PPC’s a Little Crazy. DTC stores have been on a rollercoaster ride. Many were hopeful this was a here-to-stay change in shopper behavior.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Content Marketing Institute

MAY 1, 2018

To reach this win-win, let’s look at what you can do to take your content from good to great, from “ just OK ” to high-powered, high-performing, and massively successful. If you want your content to perform better to hit your goals, you need to scoop up the right traffic. Content that loses sight of the audience (i.e.,

Top of Funnel 111

Top of Funnel Content Click Rate Intent 111

Moz

MARCH 24, 2021

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It saves 50% of time spent on commenting and getting approvals as you can work on content in real-time. Boomerang for Gmail and Right Inbox.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. It saves 50% of time spent on commenting and getting approvals as you can work on content in real-time. Boomerang for Gmail and Right Inbox.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Altitude Marketing

SEPTEMBER 25, 2018

The old saying is that “content is king.” If you’re looking to start a B2B content marketing program, you need the king … and his entire court. Everywhere you turn, marketers are talking about content marketing. Long-form content. What content do you have?

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

seo.co

JANUARY 31, 2022

With critical information, marketing teams decide if their SEO initiatives did them justice or not. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Did you know that, on average, 53.3% of visitors on a website come from organic search?

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111