Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Zoominfo

AUGUST 2, 2020

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. And increased competition from non-CDP vendors is clearly on the horizon. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

DemandBase 112

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 112

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data. There are a few ways that intent data can be classified.

Intent Data 76

Intent Data Intent Classified Ads Marketing Automation Services 76

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Martech

FEBRUARY 24, 2022

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. In 2020 it acquired consumer behavioral data and lead intelligence vendor Jornaya. The cost of the acquisition was $223.5 households.

Marketing Management 98

Marketing Management Vendors Lead Scoring Lead Ranking 98

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation Get MarTech! It’s a high-visibility project with a tight timeline. In your inbox.

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Do your homework on the vendor marketplace.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Would you explore vendors and solution providers that you might partner with? Vendor-related. Content that discusses vendors active in the AI / Machine Learning sector. individuals) consuming it.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Aberdeen

FEBRUARY 28, 2019

And the cost of talent acquisition, talent management, and talent development isn’t cheap. Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. vendor comparisons) and build other funnel skill sets in logical order.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

MAY 31, 2021

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Others are building upon expertise in other channels, such as call analytics or customer intelligence, by evolving through development or acquisitions. Some players have newly architected solutions specifically targeted at meeting this particular need.

Work Management 98

Work Management Enterprise Management Marketing Management Touchpoints 98

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The ICP doesn’t change because of interactions or intent signals. The key takeaway? All customers are not created equal, and all revenue isn’t necessarily profitable.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Marketing Management Intent Signal 126

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Understanding different product roles in marketing technology acquisition.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Webbiquity

JUNE 20, 2017

Intent data : Data that reveals the buying behaviors of your best customers. Data acquisition and analysis will look different at every company. Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. Get Started.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Sales teams can incorporate a diverse range of data signals, such as technographic and intent data , to build an efficient, predictable pipeline. The result?

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account-based marketing: A snapshot. What it is.

Account Based Marketing 121

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 121

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! I would have looked so much more prescient had they announced the acquisition after I had published this post!

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Zoominfo

MARCH 15, 2022

One factor is intent. If a keyword indicates a high intent to make a purchase, you may want to consider overbidding. For example, if people are searching for “ ABM software vendors,” you can infer that they are looking to make a purchase — they want a list of companies that sell a specific product.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

PureB2B

JUNE 16, 2022

A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. Use advanced intent signals to? email marketing?into

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Sprout Social

MARCH 30, 2023

More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Our acquisition of Repustate will only amplify these features across our engagement, customer care and listening products. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Engagio

OCTOBER 18, 2023

Looking at individual leads misses out on valuable indicators of buying intent at the account and buying group level. as well as what content the account is researching offsite (tracked using B2B intent data). This can include new funding, an acquisition, new office, new executive hire, a promotion, and so on.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Valasys

JUNE 29, 2021

CONTENTgine (www.contentgine.com), the world leader in intent by engagement, on June 28 th , 2021, launched its new website. With the launch, the platform brings its Perpetual Engine to the public and will introduce marketers to high-quality leads through best-in-class content syndication and multiple intent insights.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Strategic-IC

MAY 30, 2023

to really separate yourself from the rest of the pack and be not only a vendor but being a partner for their team as well.” – Jess Larkin, Senior Strategic Marketing Manager for Financial Services at Confluent 3. This role also extends beyond new logo acquisition. Invest in vendors There are many moving parts to an ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62