Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We actually just finished our Harris Poll study on new mover trends and renters just move more often. I remember in my younger years I was moving almost every year until I actually bought my first home.

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Porch Group Media

JULY 5, 2022

V12 partnered with Ascend2 to field the 2022 Retail CMO’s Perspective on Mover Marketing Report that explores how retail marketers are using mover marketing strategies to increase the effectiveness of their customer acquisition and retention programs. Key Topics: How Effective is Mover Marketing?:

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. s acquisition of V12 in 2021. The State of Mover Marketing | V12 Leadership Insights with Anders Ekman.

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Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. That’s a pure acquisition basis.

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Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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Porch Group Media

OCTOBER 26, 2022

The 2022 Marketer’s Perspective on Mover Marketing. Download the 2022 Marketer’s Perspective on Mover Marketing Report to learn more about how brands are using mover marketing to boost the success of their customer acquisition and retention programs. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

NOVEMBER 15, 2022

Michelle and Charlie also share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. The 2022 Marketer’s Perspective on Mover Marketing. Learn More About How CTV Advertising Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

NOVEMBER 15, 2022

Michelle and Charlie also share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. The 2022 Marketer’s Perspective on Mover Marketing. Learn More About How CTV Advertising Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. s acquisition of V12 in 2021. What is Mover Marketing? | Meet Anders Ekman.

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Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Michelle: We actually started years ago specializing in email acquisition deployment. The 2022 Marketer’s Perspective on Mover Marketing. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Porch Group Media

JUNE 7, 2022

The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% The survey indicates that some enterprise organizations have mover marketing programs in place, though these programs are not widespread. Article originally appeared on Marketing Charts. of Americans (or about 27.1

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

JANUARY 10, 2022

V12 recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. New Mover Marketing Solutions. The post New Mover Marketing for Financial Service Providers first appeared on V12. Contact us today! Request More Info.

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Porch Group Media

DECEMBER 8, 2021

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

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Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Number One: Make sure you understand a little bit more about your audience segmentation so you can match the mover trigger to your audience segmentation. Meet Jennifer Renaud.

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Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. This was actually one of the first things we did when we became part of Porch. As a matter of fact, we now have 80+% of all homebuyers and pre-movers within our mover spine. Michelle: Sure.

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Porch Group Media

NOVEMBER 4, 2021

Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. Most notably, today’s new movers are prioritizing solar energy as a top item and service to spend on. MoverTech is a new generation of mover marketing.

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Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. So, a great mover example is before you list your house, you go through and make sure the doors, roof, windows, etc. Obviously, we’ve got a strong focus on movers here V12.

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Porch Group Media

AUGUST 12, 2021

moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue opportunity for brands to engage with this lucrative market. By leveraging technology-driven innovation, brands can now reach and monetize movers far more effectively than ever before.

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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Porch Group Media

NOVEMBER 15, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Todd: So the first few of them are all around email. For example, we can send acquisition emails for companies on their behalf.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JANUARY 24, 2022

Many brands focus exclusively on customer acquisition, but customer retention cannot afford to be ignored. Did you know that 90% of new movers are willing to try new brands? Request More Info The post MoverMatch: How to Retain Your Moving Customers first appeared on V12. What are you doing to maintain their loyalty?

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Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. So, what exactly are today’s new movers up to? 8 Compelling New Mover Statistics for 2021.

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Porch Group Media

FEBRUARY 23, 2022

Here are some key findings from the 2021 New Mover Trends Report from Porch and V12, as well as insights from other research reports conducted on the topic. Millennial New Movers & Home Improvement Projects. 84% of Millennial New Movers Say They’re Doing Home Improvement Projects.

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Porch Group Media

DECEMBER 20, 2021

New movers are consumers who are in the process of moving or have moved within the last 12 months. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. New Movers’ Financial Trends.

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