Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1
AUGUST 10, 2020
Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. What Is Upselling and Cross-Selling? Sometimes, upselling and cross-selling are used interchangeably as if they are the same. Cross-selling: “Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Strategy 1: Upsell/Cross-Sell Automated Campaigns.