Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. And increased competition from non-CDP vendors is clearly on the horizon. Acquisitions. Next-Generation CDPs.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Also, research how the buyer differs culturally from the original vendor. Hwang said this is why you should always keep an eye on the vendor landscape and try to anticipate likely changes and their impact. Vendor lock-in. What else is available.

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

Martech

APRIL 4, 2024

“Additionally, more and more companies are seeking to consolidate their tech stack and an acquisition like this certainly supports that trend. HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah, is one of the highest-profile vendors in the martech space. Business email address Subscribe Processing. Why we care.

Hubspot 88

Hubspot Paid Search Agency Advertising Agencies Acquisitions 88

Zoominfo

AUGUST 2, 2020

Each has its own purpose in pinpointing desired business intelligence. With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Tomorrow People

JUNE 7, 2021

Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. First of all, let’s look at why it’s worth your time learning about product-led growth in the first place: improved business performance. Product-led growth delivers results. year-on-year in comparison with 16.8%

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit.

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. A cynic might argue the reason is that companies have developers on staff and need to keep them busy. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So – A short second … this is a welcome acquisition. Good morning. And if you didn’t, now you know!).

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Martech

APRIL 9, 2024

Other tactics will be needed to support acquisition. Another agnostic player is Optable, the data collaboration and clean room vendor that was created in conscious anticipation of the deprecation of third-party cookies on Chrome. “We Consider technologies that are interoperable with each other.”

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. Business email address Subscribe Processing. That then feeds into our ecommerce platform, which is Commerce Vision.

Paid Search Agency 117

Paid Search Agency Marketing Automation Services Work Management SMS 117

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Do your homework on the vendor marketplace.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Customer Experience Matrix

APRIL 26, 2016

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. Teradata itself paid $540 million for Aprimo back in 2011, again roughly 5x revenue.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Zoominfo

FEBRUARY 14, 2021

Which type of data is fueling your business? Point-in-time data is what legacy data vendors provide. It’s a snapshot of a business’ past, meaning the information is often out of date when it’s received. Modern data vendors provide their customers with live data. Point-In-Time Data is Static — Your Business Is Not.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Salesforce Marketing Cloud

DECEMBER 6, 2023

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Get articles selected just for you, in your inbox Sign up now 3. Level up with Trailhead 4.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 136

Vendors Lead Ranking Advertising Agencies Touchpoints 136

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

Zoominfo

JULY 2, 2020

And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Sixty-eight percent of businesses use automation platforms in some way. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

MARCH 27, 2023

This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago. Not every business needs all of these services from their commerce provider of choice — or not all of them at the same time. Business email address Subscribe Processing. Get MarTech!

Digital Experience Platform 114

Digital Experience Platform Lock-In eCommerce Verticals 114

ClickZ

JULY 3, 2019

Business ecosystems are nothing new. Moore pioneered the idea of a business ecosystem in the Harvard Business Review. Looking around today, you’ll see that business ecosystems exist all around us and come in a variety of shapes and sizes. What does today’s ABM business ecosystem look like? Back in 1993, James F.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. Business email address Subscribe Processing. Terms of the deal weren’t disclosed, but it is expected to be finalized early next year. Get MarTech! In your inbox.

Digital Experience Platform 97

Digital Experience Platform Guidelines Privacy Acquisitions 97

Zoominfo

FEBRUARY 14, 2021

Which type of data is fueling your business? Point-in-time data is what legacy data vendors provide. It’s a snapshot of a business’ past, meaning the information is often out of date when it’s received. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. Live data is up-to-date.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. If you do business outside the U.S., Rebranding is a major strategic undertaking for any organization.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Zoominfo

JUNE 27, 2022

But the path to reliable business intelligence is not always straightforward. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you sell a range of cloud-based solutions for businesses in the finance sector.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Customer Acquisition Cost (CAC).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Business email address Subscribe Processing.

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 140

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 140

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it. Quote of the day. “If

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Martech

SEPTEMBER 9, 2021

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. It’s also a rare example of a vendor almost dominating its niche in the market.

Acquisitions 106

Acquisitions Vendors Analysis Customer Surveys 106

Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

OCTOBER 19, 2021

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. I have all sorts of excuses for why, but I couldn’t do it,” he said on Business Breakdowns. But then in 2019, DiscoverOrg acquired ZoomInfo to expand the business. And I tried really hard.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130