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Five Reasons Why Your Email Gets Blocked

ANNUITAS

I have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: Content: First off, make sure that the email content you are sending is relevant to your buyer. Make it a priority to test your creative for rendering, HTML errors, link errors, do not use URL shorteners, and mobile design functionality. Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance.

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Using email effectively in your content marketing

Biznology

That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Timeliness and a sense of urgency will improve open rates. The CAN-SPAM act requirements go well beyond that.).

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Your stomach sinks, and there’s nothing you can do. By Niti Shah.

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Top 20 Email Marketing Terminologies

SendX

Email marketing generates a whopping ROI of 4200%. By understanding these terminologies you will develop a well-rounded approach to email marketing. 2) Block When the recipient account stops your emails by triggering spam filters or other factors this is a block.

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How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

Litmus

But wait, what’s a stewardship journey? In the nonprofit world, a stewardship journey is the set of communications you send to supporters to nurture a relationship through print, email, SMS, and other channels. Or what we would normally call a nurture journey.

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20 Questions: Email Marketing

SendX

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. A/B Testing. A/B test it!

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5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. 1 Segment Your Email Lists.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. The email has a universal appeal. It’s a must have.

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11 Tips to Jump Start Your B2B Email Marketing Campaigns

Circle Studio

The good news is, by making some tweaks and adapting your efforts to today’s email reader, many of the challenges can be overcome. Stop spamming. Before you think that your firm couldn’t possibly be guilty of sending spam, remember that spam is defined by the receiver , not the sender. Spam to a contact is often anything in their mailbox they didn’t expect to receive or don’t want to receive—even if they know the sender and/or opted in to the mailing list.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. The email has a universal appeal. It’s a must have.

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Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. There’s a lot of promises but very little incentive, as I said before.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Audience segmentation. A/B testing.

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The Beginner's Guide to Email Marketing [Free Ebook]

Hubspot

But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results.

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Ultimate Guide to Email Send Best Practices

Sharpspring

Time and time again we see that email marketing is a very successful marketing tactic. This is why businesses who start using email marketing effectively will keep using it as a key strategy in their toolkit and look for ways to expand their efforts through automation.

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Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

RockContent

Having an Email Marketing strategy today is not a question of if but how. It is a channel used by 3.9 billion people and can give a business an incredible return for little investment. But is there a right recipe for the strategy? Create a strong call to action.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

Some might argue that email marketing is even harder today than it was a decade ago. Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. As it turns out, your ability to actually get your email in front of your intended recipient is a pretty big deal. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network.

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Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Segmenting your contact list allows you to target specific groups of subscribers with your emails.

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The Top 10 Do’s and Don’ts of Email Marketing

SugarCRM

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? Paying attention to the data from your previous email campaigns and testing hypotheses about improvements you can make via A/B testing can help answer these questions and take your efforts to the next level.

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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

How subject lines, preheader text, and the From field can convince recipients to click. You can’t rely on even your most loyal subscribers to open every single email, especially if your email subject lines aren’t grabbing attention. What makes a good subject line?

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19 Cold Emailing Myths That You Should Never Follow

MarketJoy

Get a Free Quote. But there’s often a disconnect between what the stats say and what you get from this marketing channel. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. These simple errors are easy to fix but can have a significant impact on your open and response rates. It can but not always. There’s no appeal to a template if your whole industry is using it.

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Email Marketing Manager: Role, Skill Set, and Job Description

Martech Advisor

The last decade has seen a whirlwind of changes in marketing. With thousands of emails vying for a user’s attention, email marketers are expected to work on the following aspects of email marketing: Effectively promote company offerings through email. Essential Skills Required to be a Successful Email Marketing Manager. Although the role of an email marketer requires a narrow focus, the person needs to be an expert, a T-shaped marketer.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. It’s not a personal note from an old colleague either. We’ll dive deeper into some of these in a moment.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. Or segmentation, personalization, automation …. Your ability to actually get your email in front of your intended recipient is kinda a big deal. Avoiding Spam Traps. How can you monitor sender reputation?

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

That’s a lot of competition! You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. B2B emails report a 4.6% Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. The CAN-SPAM Act is serious.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. First off, deliverability can seem like a very advanced topic. Keep a clean list. Spam reports.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. First off, deliverability can seem like a very advanced topic. Keep a clean list. Spam reports.

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How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, Opens and clicks can give you an indication of the newsletter''s performance, but they shouldn''t be the only numbers you care about.

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Email Marketing Trends: How to up Your Game in 2021 and Beyond

Scoop.it

Micro-segmentation and Hyper-personalization. Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques. Email automation has been around for quite a few years now.

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How Will the Next Generation of Email Influence ABM?

Terminus

But for every 15 random cold emails or promotional eCommerce offers I open, I’m usually able to pick up one or two nuggets of inspiration I can incorporate into my own marketing efforts for the Terminus Demand Gen team. I love email enough that I recently had the opportunity to represent Terminus in a panel discussion about the future of email marketing. It is very much alive, and it is a key direct channel driving results for B2B and B2C marketers. I love email.

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Answers to Your Top 11 Questions About Email Marketing #EmailSci

Hubspot

and pulled out the 11 questions that were asked most frequently, and we thought everyone would benefit from hearing a little bit more about. 1) Should an email come from a person or a business for a better open rate? We performed an A/B test of our own, in fact, to see whether emails sent from the lovely Maggie (one of the people responsible for yesterday's webinar, in fact!) 4) What is considered a decent click-through rate for an email?

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 1) Should I buy a list just to kick off my email marketing? And these are just a few of the dangers of buying a list.

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6 Tips For Email Marketing Success This Holiday Season

Marketo

You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season. Segmentation. According to DMA , marketers have found a 760% increase in revenue attributed to email from segmented campaigns. Start with some basic segmentation : separating your active subscribers from your inactive subscribers.

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30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision". or a more classic example, the Homer Simpson "D'OH!". moment comes right after you hit "send" on that really, really important marketing email , only to realize there's a big, glaring typo in the subject line? And there's nothing you can do about it. You're segmenting your list, right?)

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. How do you spot the Jordan in a sea of Bulls? The following ready-made job descriptions are a great start to finding your key players. Time to call in a new member of your dream team!

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6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)

Hubspot

Let’s rip the Band-Aid off right away: Direct mail''s a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. While we’re thankful to see companies figure out what makes a great marketing email , we still couldn’t resist exploring direct mail’s tactics and how they compare to successful inbound marketing campaigns.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 1) Abide by CAN-SPAM rules. CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. Here's how to attach a mailto:?

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10 Things Every Email Marketer Can Relate To

Hubspot

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. 10 Things All Email Marketers Can Relate To. 1) Realizing your email included a typo after you hit "send.". Your stomach sinks, and there''s nothing you can do.