Remove allocate budget report
article thumbnail

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

KoMarketing Associates

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274
article thumbnail

58.4% of Marketers Expect Their Content Budgets to Increase in 2023

KoMarketing Associates

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. said they allocate over 50% of their budget to content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. Specifically, 10.1%

article thumbnail

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives. of marketing budget allocation goes toward SEO, and 7.8% In particular, 10.1%

article thumbnail

51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. The key areas that marketers are focusing on in terms of automation are social media management (29%), paid advertising (29%), and email marketing (28%).

article thumbnail

5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend.

PPC 283
article thumbnail

Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 575,000 tweets published.