Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. It integrates with over 200 tools and systems and has an AI assistant function for quick message replies. What is a reputation management service?

Work Management 89

Work Management Marketing Management Service Brand Identity 89

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business Marketing 138

Small Business Marketing Allocation Research Planning 138

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 107

B2B Thought Leadership Conversion B2B Thought Leadership 107

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. In an evolving AI-driven landscape, their approaches need to be both effective and flexible.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. “We are at the precipice of an AI revolution,” she said. “We are at the precipice of an AI revolution,” she said.

Marketing AI 91

Marketing AI Enterprise Management Paid Search Agency Work Management 91

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%

Paid Content 66

Paid Content CMO Paid Search Agency Spending 66

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Let’s explore some key ways AI can revolutionize marketing strategies: Personalization.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Contently

MAY 11, 2024

Here’s what to know in 2024. Google is currently taking steps to adapt to the era of generative AI. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. So, what is local search optimization, and why is it important?

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 102

Trends B2B Thought Leadership B2B Thought Leadership 102

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi Ledergor is the Chief Evangelist at Gong, an AI-powered revenue intelligence platform built for sales teams. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

chiefmartech

JANUARY 14, 2023

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Personally, I think they’ll be bigger: AI. big recession?

API 136

API Software Startups Mobile Marketing 136

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Thinkers360

APRIL 7, 2024

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Conversica

JUNE 8, 2021

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020. FOSTER CITY, Calif., – June 8, 2021 – Conversica, Inc. ,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

EMagine B2B Blog

APRIL 17, 2019

The DTC Genetic Testing Market is Growing. According to a press release from Global Market Insights, the DTC genetic testing market will grow to $2.5 billion by 2024. Genetic health screening company Color Genomics alone raised $179 million from venture capitalists as reported by TechCrunch in 2017.

Cost 67

Cost Press Advertising Agencies Positioning 67

MKT1

MAY 20, 2024

Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” ” She’s built marketing teams from scratch to scale at companies including Handshake, Thumbtack, and Intuit. Now she advises early-stage startups to launch effective go-to-market strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Content Standard

DECEMBER 6, 2023

Ironically, something similar is happening in the marketing departments of those same vendors. They’re implementing stellar tactics and great technology, but ultimately their content marketing is informed by vibes and outdated best practices—even while a superior alternative is available.

Work Management 52

Work Management Marketing Management Vendors Research 52

accelerate agency

MARCH 7, 2024

Every year, Google releases a core algorithm update – this year was slightly different, with two large algorithm updates being announced Tuesday, March 5th, 2024 via Google’s Search Status Dashboard.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Top Rank Marketing

OCTOBER 18, 2023

An additional recent survey from Ogilvy paints an even brighter future for B2B influencer marketing, revealing that 75 percent of B2B marketers are investing in influencer marketing , with 93 percent planning to use B2B influencers even more in the coming year. is expected to expand some 3.5

B2B Marketing 131

B2B Marketing Personalization Planning B2B 131

SalesChoice

OCTOBER 4, 2016

The area of Cognitive Sciences is rooted in Deep Learning Artificial Intelligence (AI) and includes diverse Machine Learning (ML) methods from disciplines like: data mining, deep learning, neural networks, graph learning theory, natural language processing and decision trees or random forests. Market Growth Dynamics.

Marketing AI 20

Marketing AI Budget Programs Sales Cycle Forecasting 20

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

Work Management 103

Work Management Marketing Management Service Social Media 103

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. So, I ask some follow up questions and usually when I dig into gather context it becomes clear: Most startups have fallen into the random acts of marketing (R.A.M.™) Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. What are your preferred marketing channels? So, what will?

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Despite high usage rates, a lot of ambiguity surrounds AI.

Enterprise Management 122

Enterprise Management Work Management Planning Marketing Management 122

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Pause ads are displayed when the viewer presses pause when watching the content. Premium Programmatic campaigns combine data and marketing automation power to drive the best results for your ads. 9) Pause Ads.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59