chiefmartech
MAY 7, 2024
churn from 2023 to 2024. It turns out that SaaS companies are hard to kill. million — yes, million — AI projects on GitHub (source: 2024 AI Index Report ). Frans and I have collected and analyzed over 1,000 martech stacks from companies across the past 7 years. A mere 263 vanished from last year’s landscape.
Convince & Convert
APRIL 25, 2024
With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. I’ve made the AI = AI joke countless times professionally now, but honestly it works: Artificial Intelligence is to 2024 what Allen Iverson is to 2001 — hot.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
MAY 9, 2024
In such a crowded space, many marketing leaders grapple with a critical question: Are podcasts truly worth the investment in 2024? Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. Some companies are able to run all pieces in-house, others outsource them completely.
Industrial Marketing Today
NOVEMBER 10, 2023
As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.
Advertisement
With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
Martech
JANUARY 3, 2024
Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”
Trade Press Services Newsletter
JANUARY 4, 2024
2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.
Advertisement
While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
In this exclusive webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives! 📆 April 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST You won't want to miss out on these insights!
Expert insights. Personalized for you.
122 
Let's personalize your content