Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Email Marketing 128

Email Marketing Marketing AI Enterprise Management Work Management 128

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. There are also increasing security risks and ongoing incident reports from companies across varying industries. User consent and personal privacy are paramount to ethical data collection. This was once solely the burden of tech companies, but not anymore.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Top 50 Global Thought Leaders and Influencers on Future of Work 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Jonathan H. 6 Jason Cochran humanworks8 Contact Jason Cochran Score: 46.00

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 127

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Their goal is to hit 100% by the end of 2024.

Top of Funnel 167

Top of Funnel Content Marketing Planning Work Management 167

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Marketing AI 133

Marketing AI Email Marketing Planning Work Management 133

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. LeBlanc & Company Inc Contact Michael LeBlanc Score: 33.91 Congratulations to all our Retail influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. com The post Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 first appeared on Thinkers360. Congratulations to all our Personal Branding influencers who participated!

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Click here for survey The key issues.

Privacy 114

Privacy Google Advertising Agencies Paid Search Agency 114

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails.

Privacy 102

Privacy Ad Building Work Management Marketing Management 102

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. 27 Antonio Santos Eviden – Atos Group Company Contact Antonio Santos Score: 37.09 Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05 10 Dr. Score: 37.71

Education 124

Education B2B Thought Leadership Thought Leadership Lead Scoring 124

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. IBM’s research found that more shoppers want AI help when they’re shopping.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. At times, boards may be turned off between 2 a.m.

Marketing AI 81

Marketing AI Allocation Mobile Advertising Paid Search Agency 81

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 17 Oscar O’Connor Oscar O’Connor & Company Limited Contact Oscar O’Connor Score: 41.51

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

illumin

APRIL 26, 2024

The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. This potentially violates anti-competition rules.

Google 111

Google Privacy API Work Management 111

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. In 2024, there’s an unprecedented opportunity to get ahead by understanding and embracing content-led innovation while others wait and see.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Thinkers360

MAY 13, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Ecosystems for 2024. com The post Top 50 Global Thought Leaders and Influencers on Ecosystems 2024 first appeared on Thinkers360. Congratulations to all our Ecosystems influencers who participated! 3 Ahmad M.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 62

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big!

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

ClearVoice

SEPTEMBER 22, 2023

The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Get some inspiration from these 100 blog content ideas for your 2024 calendar.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. 46 Antonio Santos Eviden – Atos Group Company Contact Antonio Santos Score: 31.05 Congratulations to all our Legal & IP influencers who participated! 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Thinkers360

MAY 18, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Lean Startup for 2024. 26 Dennis Sherwood The Silver Bullet Machine Manufacturing Company Limited Contact Dennis Sherwood Score: 34.29 Congratulations to all our Lean Startup influencers who participated! Score: 34.29 27 Scott M.

Startups 52

Startups B2B Thought Leadership Thought Leadership Lead Scoring 52

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 94

Work Management Marketing Management Privacy Marketing Analytics Tools 94

Navigate the Channel

FEBRUARY 5, 2024

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. Here is what you need to know about social recruiting in 2024. They also tend to prefer when companies make it clear what is in it for them to apply for a position at your firm.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. 21 Oscar O’Connor Oscar O’Connor & Company Limited Contact Oscar O’Connor Score: 31.82 Congratulations to all our Security influencers who participated! 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 38 Ira Wolfe Poised for the Future Company Contact Ira Wolfe Score: 37.87 Congratulations to all our Diversity and Inclusion influencers who participated! Score: 39.78 34 Karen Hardy, Ed.D Score: 38.23

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. com The post Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 first appeared on Thinkers360. Congratulations to all our Supply Chain influencers who participated! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 43

Forecasting Paid Content Marketing AI Allocation 43

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Understanding B2B Buyer Expectations Do you know what companies have collected your personal data? Any EU company that doesn’t comply risks hefty fines. But those days are long gone.

Privacy 98

Privacy Privacy Policies B2B Marketing Opt-out 98

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57