Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Conversica

DECEMBER 20, 2022

2023 Predictions. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. That’s the perspective I’ve used to develop our 2023 plan at Conversica. . By Jim Kaskade.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. This feature gives team members the necessary context and history when transferring the customer to a new rep without needing to read every message. To retain the data from the sunsetted metrics, export the information before October 2, 2023.

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

Martech

DECEMBER 15, 2023

Allowing people to add guests to the meetings themselves prevents back-and-forth communication with your team and ensures all necessary attendees (such as decision-makers) will be notified of the call. You no longer need to refresh your browser to see updates.

Top of Funnel 116

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 116

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Sharpspring

JANUARY 11, 2023

2022 gave marketers a run for their money as consumers tightened their belts and re-evaluated their spending. 2023 will likely see similar changes in spending habits as the use of apps to track spending has increased by 9% this year. Keep reading to dive into the content lessons marketers are taking into 2023.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. There will be an AI for that! has launched.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 That’s right – AI pretty much stole the show.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

SmartBug Media

MAY 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. But we email marketers should get ready for a different kind of challenge.

Enterprise Management 113

Enterprise Management Work Management Paid Search Agency Marketing Management 113

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? For example: are your email recipients more likely to resonate with an email template designed in 2010 or in 2023? Could AI benefit email marketing teams?

Marketing AI 101

Marketing AI Design Email Marketing Trends 101

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Top ABM trend predictions for 2023 1.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

SmartBug Media

DECEMBER 12, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 59

Product Paid Search Agency Advertising Agencies Deliverability 59

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

eCommerce 115

eCommerce CMS Development Marketing AI SMS 115

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SmartBug Media

NOVEMBER 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Compliant, effective, and engaging.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Salesforce Marketing Cloud

NOVEMBER 7, 2022

This opens up new career paths and helps participants become more marketable, obtain higher-paying jobs, and gain opportunities. As a Salesforce MVP,I’m honored to champion diversity and work alongside industry leaders who are supporting causes that are important to them. Now’s the time to honor them! Nominate a Trailblazer MVP.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

NOVEMBER 30, 2022

Salesforce’s share of the CRM market is about 25%. Your admins and marketing operations people may slog through the whole doc but may not connect the dots between business initiatives and platform functionality. Robust support for subscription selling added to Commerce. More than 150,000 companies are Salesforce customers.

Paid Search Agency 102

Paid Search Agency Business API Bandwidth 102

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial.

Statistics 77

Statistics Content Marketing Marketing Analytics Tools Lead Ranking 77

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Enroll contacts in sequences (beta).

Enterprise Management 94

Enterprise Management Hubspot Paid Search Agency Work Management 94

SmartBug Media

SEPTEMBER 15, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Liveintent

APRIL 20, 2023

We care about and support our customers and their customers. Without our teams we wouldn’t be able to provide exceptional products and services. Without our teams we wouldn’t be able to provide exceptional products and services. Evolve to Solve We continuously adapt our products, go-to-market and practices.

Lead Scoring 62

Lead Scoring Lead Ranking Paid Search Agency Companies 62

Zoominfo

MARCH 9, 2023

The job market has been undergoing a major reset for the past three years. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. That dynamic, like so much else, was turned on its head in 2020.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Convert

JANUARY 20, 2023

Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. So now what?

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116