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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Market Just how big is the video streaming market? This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. billion subscriptions to online video streaming services.

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The 7 Best B2B Intent Data Providers In 2023

SalesIntel

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. To stay ahead of the competition, you must have access to the most relevant consumer data.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

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Using customer journey orchestration to engage existing customers during the pandemic

Martech

Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. Yet, few marketers are successfully satisfying customers in all phases of their relationship. This allows marketers to explore the customer journey using data. Why it’s hot today.

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What’s the Mesh and Why It Matters for Marketers

Adobe Experience Cloud Blog

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. Mesh Marketing.

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The Best Ways To Drive Traffic To Your Construction Company’s Website

Navigate the Channel

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. For the marketing efforts, read on. Hubspot has more answers for that, too.

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Does your marketing team need a customer journey analytics tool?

Martech

Do you want to optimize your marketing spend? Marketing, sales, product and customer service must all contribute, and all can benefit, but you’ll need to decide who is leading the charge. This allows marketers to explore the customer journey using data. Are you seeking to improve customer lifetime value?