Webbiquity
MAY 3, 2022
Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research.
Webbiquity
FEBRUARY 22, 2022
The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. For B2B marketers, the takeaways are 1) do your research up front, and 2) have a discussion. The association with other influencers and emerging brands. It is More About Branding than Lead Generation.
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Contently
NOVEMBER 22, 2021
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Here are the major takeaways.
Webbiquity
OCTOBER 5, 2021
The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). Among companies based in the U.S.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Explore the process for defining your team’s Flywheel.
Marketing Insider Group
DECEMBER 8, 2021
2022 is right around the corner. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. One of the most important steps in building an influencer program is research and analytics. What’s next in 2022.
Biznology
JANUARY 13, 2022
Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. June 1-3, Chicago, Ignite USA 2022. What’s an event organizer to do? Mostly B2B.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. June 9, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST While more businesses are using ABM platforms, many lack the resources to make the most of this technology. And much more.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. May 26th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT Apply frameworks to define product strategy.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
March 30th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. What biases are and how to avoid them. Ways to practice inclusivity within design. What you can do on both an individual level and a community level to promote inclusion. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Christian Bonilla, VP of Product Management at UserTesting
February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to surface feedback misalignment and recognize when it’s time to pivot. How to position your vision as an umbrella for the product strategy.
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Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Thought Leadership Creators (Plans for 2022). Thought Leadership Consumers (Current State).
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
How inclusive is your UX research? This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. June 22, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST But do they? Don't miss out––register today!
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