Search Engine Journal

JULY 7, 2021

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021: How Much SEO Pros Get Paid appeared first on Search Engine Journal.

SEO 132

SEO Customer Surveys Education 132

SEMrush

OCTOBER 30, 2020

Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly.

SEO 145

SEO Trends Traffic Optimization 145

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Leveraging GMB to rank high in local searches. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. SEO proved to be a foundational pillar brand’s marketing strategies. Search habits can change dramatically.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Search Engine Journal

DECEMBER 1, 2021

Search engines are evolving their local game – and fast – to meet the needs of local consumers. The post 7 Local SEO Updates From 2021 That Will Impact Your Planning appeared first on Search Engine Journal. Here's what you need to know.

SEO 134

SEO 134

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge.

Tactics 145

Tactics Trends SEO Tips 145

Search Engine Journal

DECEMBER 8, 2021

Google's annual recap of the year's top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. The post Google Reveals Top Searches Of 2021 appeared first on Search Engine Journal.

Long Tail Marketing 127

Long Tail Marketing Google Keywords Trends 127

Search Engine Journal

JULY 6, 2021

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know in 2021 appeared first on Search Engine Journal.

SEO 138

SEO Trends Traffic Search Marketing 138

Search Engine Journal

OCTOBER 7, 2021

Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. The post Google Halloween Search Trends For 2021 appeared first on Search Engine Journal.

Trends 128

Trends Google SEO 128

Search Engine Journal

NOVEMBER 18, 2020

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal. Here's a checklist you can use.

SEO 145

SEO Trends Content Small Business Marketing 145

Search Engine Journal

SEPTEMBER 7, 2021

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal.

Customer Surveys 115

Customer Surveys SEO Research 115

SEMrush

MAY 25, 2020

See the 9 SEO best practices that will lay the groundwork for your website to increase its visibility in search. Find out the steps to take for 2021. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.

Practices 144

Practices SEO Best Practices Link Building 144

seo.co

MAY 10, 2021

What is “White Hat” SEO? SEO is a duality – there’s good SEO and bad SEO. Bad SEO is considered “black hat” while good SEO is considered “white hat.” What’s wrong with “Black Hat” SEO? And that’s exactly what you need for a successful SEO campaign. Impeccable quality content creation.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

ClearVoice

NOVEMBER 24, 2020

What’s your SEO strategy for 2021? With the new year swiftly approaching, though, it’s time to focus on building your 2021 SEO strategy. As 2021 approaches, it’s time to build your SEO strategy for the year. As 2021 approaches, it’s time to build your SEO strategy for the year.

SEO 104

SEO Lead Scoring Lead Ranking Guidelines 104

Conductor

MAY 10, 2021

Want 2021 latest SEO salary and jobs data? Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. What are the specific SEO career opportunities? For digital marketers, the top career paths include: • SEO.

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Search Engine Journal

APRIL 1, 2023

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” The advent of OpenAI’s ChatGPT on Nov.

Tactics 145

Tactics SEO Google Optimization 145

Search Engine Journal

MAY 17, 2021

From Core Web Vitals all the way to the Knowledge Graph, semantics, and entities, here are 5 important SEO concepts to understand in 2021. The post 5 Must-Know SEO Concepts You Must Follow in 2021 appeared first on Search Engine Journal.

SEO 98

SEO 98

Convert

NOVEMBER 12, 2020

Google recently announced page experience signals will become a major ranking factor starting May 2021. In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their game and create more meaningful experiences.

Google 105

Google SEO Lead Scoring Lead Ranking 105

Brightedge

JANUARY 25, 2024

SEO is a continuous process that needs regular attention and updates. It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. We discussed the major updates from 2023 last month.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

BenchmarkONE

AUGUST 4, 2021

SEO is tough. Keeping up with the latest SEO rules, tactics, guidelines, and variables that boosts the ranking of a site is a difficult task. There are more uncertainties than certainties as far as SEO is involved. . There are more uncertainties than certainties as far as SEO is involved. .

SEO 98

SEO SMB Keywords Tagging 98

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. SEO and SEM.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. While successful negative SEO attacks are VERY rare, they can still have a massive negative impact on your site and traffic.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Navigating digital transformation.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Conductor

AUGUST 6, 2021

How are people searching for UK travel in 2021? After a devastating 2020 that saw the tourism industry shut down for the better part of six months , a sense of optimism and energy surrounds UK travel in 2021. Let’s look at what they’re searching for and how search volume for UK travel in 2021 has picked up.

Trends 59

Trends Marketing Proposals Rules Search Marketing 59

Martech

NOVEMBER 30, 2021

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.

Traffic 106

Traffic SEO Mobile Advertising CAN-SPAM 106

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. 5 SEO Success Stories To Inspire Your 2021 Strategy.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

Conductor

SEPTEMBER 9, 2021

In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Conductor search engine data reflects the skyrocketing interest in digital healthcare.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Conductor

JANUARY 4, 2022

The most common misconception about SEO from marketers is that it’s dead (for context, this is also one of the go-to jokes from fellow search experts). However, the truth is that SEO was taken for granted in the past because sometimes it works the way you want, but other times, it doesn’t.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

TrustRadius Marketing

APRIL 1, 2021

Voice search is exploding in popularity, and this trend presents an opportunity for those with a calculated online presence. Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. The voice search optimization tips we will cover in this guide are.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

BenchmarkONE

JANUARY 21, 2021

Make 2021 the year you try new strategies, check out some different tools you haven’t considered before, and improve in the areas you’ve been having issues in. . SEO seems to be something most marketers struggle with – a puzzle that can’t be solved. No more putting off your SEO strategy to focus on other tasks and initiatives.

SEO 68

SEO Tools Marketing Management Lead Scoring 68

Brightedge

APRIL 18, 2022

data to bring you the latest insights on featured snippets and universal search. Changes to the Universal Search Landscape. with the goal of creating the best user experiences and providing the most relevant search results.?However, Universal Search Methodology. showing in roughly 15% of all searches.

SERP 104

SERP Trends Mobile Marketing Lock-In 104