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Study finds iOS 15 is inflating email open rates

Martech

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

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How iOS 15 has impacted open rates for creators

ConvertKit

On September 20, 2021, Apple released their new OS, iOS 15. Email opens and open rates are calculated by embedding a tiny pixel into the email and when a pixel is loaded, an open event is logged. How have open rates been impacted by iOS 15? What is Mail Privacy Protection?

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Email Marketing Challenges in 2021

SendX

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. And you do that by increasing your Open Rates (engagements). THE LAST WORD Know this.

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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Incorporate best practices to get emails opened.

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How to Measure Email Marketing Success: Beyond Open Rate

Litmus

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. Why have email metrics changed?

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Personalized emails get much higher open rates.

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