Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. Why have email metrics changed?

Open Rate 87

Open Rate Email Marketing Planning Webinar Metrics 87

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

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Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Privacy Protection Privacy Marketing AI Tips 65

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

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Privacy Protection Email Marketing Privacy Differentiation 93

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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Webinar Metrics Privacy Protection Trends Privacy 106

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

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Privacy Protection Email Marketing Privacy Work Management 84

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run. Trends in email marketing. Omnichannel marketing campaigns. Newsletters.

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Email Marketing Trends Paid Search Agency Privacy 119

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates.

Email Marketing 108

Email Marketing Privacy Protection Open Rate Trigger Marketing 108

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 103

Hubspot Trends Privacy Protection Advertising Agencies 103

Litmus

APRIL 18, 2024

Rounding out the top five (and rising in ranking since 2021) is Sendgrid, a transactional-focused platform owned by Twilio. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. Click here to see the full results.

Email Marketing 78

Email Marketing Marketing Automation Services Work Management Planning 78

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

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Open Rate Privacy Protection Marketing Management Click Rate 84

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Tactically, opens fueled automation and inferred intent. Read more here. Read more here.

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Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 115

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

Email Marketing 79

Email Marketing Trends Privacy Protection Multi-Channel 79

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. Now that number has grown to 25% a year later.”.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

ConvertKit

JULY 6, 2021

For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Pullquote. (27:10)

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Deliverability Privacy Privacy Protection Open Rate 45

DotDigital

JUNE 14, 2021

What’s more, the announcement is a preview of features set to be released in September 2021. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. In essence, open rates are a vanity metric. What has Apple done?

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Privacy SMS Opt-out Open Rate 98

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Last updated July 28, 2021.

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Click Rate Privacy Protection Paid Search Agency Open Rate 120

Porch Group Media

NOVEMBER 10, 2022

According to recent data, worldwide, the number of emails sent and received per day in 2021 was 319.6 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Personalized emails deliver 6x higher transaction rates. billion – 4.3

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. Originally they made this proclamation, “Hey, we’re blocking opens.”

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Privacy Protection Privacy Webinar Metrics Deliverability 99

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

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Privacy Email Marketing Rules Privacy Protection 100

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Merkle’s 2021 Customer Engagement Report found more than 50% of marketers use digital experiences and strategies to collect first-party data.

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Privacy Protection Personalization Privacy Mobile Advertising 63

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators. Seeing your email can be enough to spur them to click and convert.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. — Yanna-Torry (@YannaTorry) May 20, 2021. That’s where the subject line comes in. Always a delight!

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Open Rate Tips CAN-SPAM Click Rate 116

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

JULY 20, 2021

The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Click-to-open rate (CTOR).

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

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Open Rate Click Rate Paid Search Agency Privacy Protection 112

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience.

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Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. November 11th : Single’s Day.

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Planning Deliverability Privacy Protection Email Campaigns 106

Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. What doesn’t measure revenue?

Budget Programs 89

Budget Programs Privacy Protection Paid Search Agency Planning 89

Scoop.it

NOVEMBER 3, 2022

The global online Holiday spending was expected to reach USD 910 Billion in 2021 and 46% of shoppers started their Holiday shopping earlier. Avoid resending the emails to non-openers automatically. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Pause the automation workflows if needed.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Outgrow

JUNE 15, 2022

2022 is expected to be as path-breaking for email as were 2020 and 2021, if not more. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Read on to find out! Here’s how it looks.

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Email Marketing Trends Outgrow Budget Programs 98