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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. .”

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike.

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What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

Before we closed the door on 2020, a couple of last-minute changes swooped in to shake up the marketing world. And Facebook acquired Kustomer, a CRM platform. Facebook may be investing in chat apps like WhatsApp and Messenger. Even a giant like Facebook realizes that, as evidenced by its purchase of Kustomer.

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What’s Trending In Marketing For March 2020

Stevens & Tate

Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand. Similar Article: What’s Trending in Marketing For February 2020.

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45 Emerging Technology Stats to Know in 2020

Hubspot

eMarketer ). At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. The percentage of businesses that offer chatbots could grow to 80% in 2020. The percentage of businesses that offer chatbots could grow to 80% in 2020. eMarketer ). Statista ).

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Programmatic advertising trends | 2020

Bannerflow

That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. Zenith also predicts that advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up 68% of their total annual digital media advertising spend.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( Facebook ). eMarketer ).

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