87.7% of US Native Advertising will be Purchased Programmatically by 2020
MARCH 20, 2019
A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020 native advertising will be more programmatic and mobile, but less social. However, that number is expected to go down by 2020.