87.7% of US Native Advertising will be Purchased Programmatically by 2020

inPowered

A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020 native advertising will be more programmatic and mobile, but less social. However, that number is expected to go down by 2020.

Continued Growth of Native Advertising Budgets Predicted Moving into 2020

inPowered

According to Adyoulike, brands will spend over $85 billion on native advertising globally by the year 2020. This year, eMarketer is predicting US spend to hit nearly $33 billion.

Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 In this e-book, we’ll dive into the current state of the internet, why it’s changing so fast, and what platforms will transform our everyday lives over the next four years as we approach the year 2020. Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below.

Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below. The post Media 2020: The Marketer’s Guide to the Present and Future of the Internet appeared first on The Content Strategist.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

According to eMarketer , 1.8 billion people by 2020. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.

Consequences of killing time? In the future, more digital growth will be mobile.

Parse.ly

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. But by 2020? eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop.

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.” eMarketer). eMarketer] is now projecting the number of those ditching their subscriptions to cable and satellite TV will climb 32.8 eMarketer).

Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]

Hubspot

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. Source: eMarketer. Source: eMarketer. Here in the U.S.,

The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent.

Voice Marketing: How to Really “Talk” to Consumers

Digilant

By the end of 2020, 50% of all internet searches will be voice-based. According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. By 2020, more than half of American homes will own a smart speaker.

Will Amazon Take Over the Digital Ad Space? [New Data]

Hubspot

Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer.

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S.

A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. How digital media is delivered and received by consumers will continue to evolve in 2019.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. By 2020, customers will manage 85% of their relationships without talking to a human .

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It’s Time to Seriously Start the Conversation on Voice Marketing

Digilant

By the end of 2020, 50% of all internet searches will be voice-based. According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. By 2020, more than half of American homes will own a smart speaker.

How to Get More Leads From Social Media

Act-On

eMarketer Effective Lead Generation Tactics. If that continues, think of how excellent we’ll all be at this by 2020. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation.

Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

QuanticMind

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. After revising its previous estimates, eMarketer now predicts Amazon will gross $4.61 According to eMarketer’s revised estimates, the online retail giant will surpass Verizon Communications Inc.’s

Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017.

36 Sensational Social Media Stats and Facts

Webbiquity

By 2020, it’s projected brands will spend a whopping $27 billion on social media. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Claritas – Barometric: Closed Loop Solution For Marketers

Valasys

eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). It’s an exciting time for digital marketers.

How AI Impacts Video View Time and Engagement [New Data]

inPowered

eMarketer). By 2020 there will be close to 1 million minutes of video crossing the internet per second. Online video marketing has been a big topic of discussion for marketers much of this decade – and rightfully so. Even before companies like Wistia came on the scene late last decade there were very specialized blogs dedicated to the topic of online video (remember ReelSEO? Loved that blog).

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A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. How digital media is delivered and received by consumers will continue to evolve in 2019.

34 Compelling Content Marketing Stats and Facts

Webbiquity

eMarketer ). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human.

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Retail Trends Changing the Landscape in 2019

V12 Data

As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. Retail Trends Changing the Landscape in 2019. Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations.

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

30% of searches will be done without a screen in 2020 , making voice optimisation a crucial part of any SEO strategy. Media Kix states that by 2020 , the average revenue from messaging apps is anticipated to be more than £15 per user, driven mainly by chatbots.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. eMarketer ). eMarketer ).

Restoring Consumers’ Trust in Online Advertising

inPowered

Earlier this year, an eMarketer report predicted the two companies will capture a combined 56.8% And, according to eMarketer’s senior forecasting director Monica Peart , they’re on track to be number three by 2020—surpassing both Oath and Microsoft.

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How to Find and Connect with Your B2B Customer in 2019

SnapApp

Or ComScore, who predicts that more than 50 percent of searches will be voice-based by 2020 – which is less than 13 months away. It won first prize as the most effective content format in a recent eMarketer survey of B2B marketers: Final Thoughts.

Email Marketing Trends and Stats

distribion

By 2020, customer experience will overtake price and product as the key brand differentiator. – eMarketer. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment.

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Top Marketing Trends 2019 Part 4: Digital Media Campaigns

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today.

Mobility and why it matters

Biznology

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now.

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Using Data to Enhance the Customer Experience

PureB2B

A recent Walker Info report revealed that by 2020, customer experience will overtake price and product as a key brand differentiator. An eMarketer study revealed that despite the importance of the customer journey, 55% of marketers are not confident their organization’s understanding of the customer journey. The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want.

Video Measurement Is Broken. Here’s How to Fix It

Contently

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.

The Impact of Mobile on B2B Customers

TrustRadius Marketing

Mobile B2B users spend an average of two hours each day on their devices and this is expected to increase to three by 2020. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement.

The Future of the Internet Isn’t the Web

Contently

Social network ad spending has risen dramatically in the past two years and is predicted to only grow more, according to eMarketer. This is an excerpt from “Media 2020: The Marketer’s Guide to the Future of the Internet.”

Overcoming Data Obstacles To Deliver On Customer Experience

VisumCX

According to eMarketer, 47% of executives state they need to improve their analytic capabilities as a means of delivering on customer experience.

Six SEM Trends You Need to Know in 2019

QuanticMind

Currently, more than 20 percent of mobile searches on Google are voice searches, while Comscore predicts that more than 50 percent of all search will be voice-related by 2020. billion of the total US ad spending, according to eMarketer. The holidays are over and 2019 is here in full swing. You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools.

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The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups

Hubspot

eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing. percent of total retail projections for that year.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram.

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