Top 15 Major B2B Marketing Trends for 2020 and Beyond

Unbound B2B

There are clear signs that most brands will continue to increase their digital marketing budgets from 2020 going forward. Figure 1: Estimates of global digital spend for 2020 and beyond. One way that AI will impact business in 2020 is by using chatbots as discussed above.

Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

87.7% of US Native Advertising will be Purchased Programmatically by 2020

inPowered

A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020 native advertising will be more programmatic and mobile, but less social. However, that number is expected to go down by 2020.

Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 In this e-book, we’ll dive into the current state of the internet, why it’s changing so fast, and what platforms will transform our everyday lives over the next four years as we approach the year 2020. Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below.

Continued Growth of Native Advertising Budgets Predicted Moving into 2020

inPowered

According to Adyoulike, brands will spend over $85 billion on native advertising globally by the year 2020. This year, eMarketer is predicting US spend to hit nearly $33 billion.

Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below. The post Media 2020: The Marketer’s Guide to the Present and Future of the Internet appeared first on The Content Strategist.

Consequences of killing time? In the future, more digital growth will be mobile.

Parse.ly

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. But by 2020? eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop.

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.” eMarketer). eMarketer] is now projecting the number of those ditching their subscriptions to cable and satellite TV will climb 32.8 eMarketer).

Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]

Hubspot

according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. Source: eMarketer. Source: eMarketer. Here in the U.S.,

[Quiz] Can You Spot the Ideal Native Ad?

Outbrain

According to eMarketer, by 2020, two-thirds of advertisers’ display budgets will be devoted to native ads. Native advertising is here to stay. That means it’s time to make sure you’ve got your native advertising knowledge down pat. What makes a great native ad?

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The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. By 2020, customers will manage 85% of their relationships without talking to a human .

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Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer predicts that Facebook will continue with double-digit growth yearly through 2020. eMarketer estimates that almost half of U.S.

Will Amazon Take Over the Digital Ad Space? [New Data]

Hubspot

Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer.

Voice Marketing: How to Really “Talk” to Consumers

Digilant

By the end of 2020, 50% of all internet searches will be voice-based. According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. By 2020, more than half of American homes will own a smart speaker.

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology

inPowered

By 2020, according to Adyoulike, native advertising globally will surpass $85 billion. In addition, according to eMarketer, 87.7% of native advertising will be purchased programmatically by 2020 in the US. There’s lots of great content marketers and departments out there today.

36 Sensational Social Media Stats and Facts

Webbiquity

By 2020, it’s projected brands will spend a whopping $27 billion on social media. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

How to Get More Leads From Social Media

Act-On

eMarketer Effective Lead Generation Tactics. If that continues, think of how excellent we’ll all be at this by 2020. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation.

A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. How digital media is delivered and received by consumers will continue to evolve in 2019.

Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017.

Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

QuanticMind

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. After revising its previous estimates, eMarketer now predicts Amazon will gross $4.61 According to eMarketer’s revised estimates, the online retail giant will surpass Verizon Communications Inc.’s

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% will be programmatic by 2020. Chatbots will power 85% of customer service by 2020.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% will be programmatic by 2020. Chatbots will power 85% of customer service by 2020.

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It’s Time to Seriously Start the Conversation on Voice Marketing

Digilant

By the end of 2020, 50% of all internet searches will be voice-based. According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. By 2020, more than half of American homes will own a smart speaker.

10 Easy Ways to Get Started with Marketing AI (Artificial Intelligence)

Single Grain

According to eMarketer, 70% of business leaders expect marketing AI to be critical for the future success of their businesses. Dive Deeper: 22 Digital Marketing Trends You Can’t Ignore Going Into 2020. Does marketing AI feel too buzzwordy to you?

Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

Martech Advisor

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. travel-related companies will overtake CPG in digital advertising spending in 2020, with a projected $13 billion on digital media, compared to CPG’s expected $12.8

CPM 75

Claritas – Barometric: Closed Loop Solution For Marketers

Valasys

eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S.

34 Compelling Content Marketing Stats and Facts

Webbiquity

eMarketer ). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. eMarketer ). eMarketer ).

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). It’s an exciting time for digital marketers.

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

30% of searches will be done without a screen in 2020 , making voice optimisation a crucial part of any SEO strategy. Media Kix states that by 2020 , the average revenue from messaging apps is anticipated to be more than £15 per user, driven mainly by chatbots.

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A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. How digital media is delivered and received by consumers will continue to evolve in 2019.

6 Content Marketing Channels You Need to Develop in 2019

Ceros

The evidence is mounting that by 2020 more than half of our online searches will be via voice. According to emarketer, global AR ad revenue hit $428 million in 2018 , and will jump to over $2 billion in 2022. Reading Time: 5 minutes.

Mobility and why it matters

Biznology

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now.

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How to Find and Connect with Your B2B Customer in 2019

SnapApp

Or ComScore, who predicts that more than 50 percent of searches will be voice-based by 2020 – which is less than 13 months away. It won first prize as the most effective content format in a recent eMarketer survey of B2B marketers: Final Thoughts.

Programmatic Vs Display Network Advertising: What’s the Difference?

Outbrain

According to eMarketer , that same amount was spent on programmatic advertising in 2018, and by 2020, programmatic will account for 80% of video advertising and 90% of mobile display ads.

Using Data to Enhance the Customer Experience

PureB2B

A recent Walker Info report revealed that by 2020, customer experience will overtake price and product as a key brand differentiator. An eMarketer study revealed that despite the importance of the customer journey, 55% of marketers are not confident their organization’s understanding of the customer journey. The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want.