Bluetext

NOVEMBER 27, 2018

Privacy will be an even bigger issue for audiences, as more publicity around Facebook and Google about how individuals are targeted, how their information is shared (and sold), and how they believe they are being manipulated will continue to take a toll on their online behavior.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Marketing Insider Group

FEBRUARY 17, 2021

Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. And yet, business spending on digital ads is still projected to increase by 17% this year. Most people think marketing is just people buying ads. Quick Takeaways: Digital ads don’t work! What about banner ads?

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. 2020 showed us that annual budgeting doesn’t work so stay flexible, working on month-to-month or quarter-to-quarter evaluations. Advertisers can specify bids, ad copy, display time of day, location targeting, and more.

Marketing Budget Creation 332

Marketing Budget Creation Marketing Budget Planning Budget Programs 332

Digilant

NOVEMBER 30, 2018

80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization. eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.”

Buy 58

Buy Emarketing Trends Cable 58

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging. emarketer ) In 2023, U.S.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Single Grain

MAY 4, 2021

The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. Convert better: Compared to Google banner ads and YouTube annotations conversion rate of 1%, the interactive video rate of 11% is stratospheric.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Webbiquity

DECEMBER 2, 2014

As one would suspect, Facebook is the most popular method for sharing interesting content. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. 70% of consumers say they prefer getting to know a company via articles rather than ads. eMarketer ). eMarketer ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100