Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. On Facebook and Instagram, it’s three seconds. Snapchat starts the clock as soon as something loads.
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