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Video Measurement Is Broken. Here’s How to Fix It

Contently

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. On Facebook and Instagram, it’s three seconds. Snapchat starts the clock as soon as something loads.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). In the U.S.,