ClickZ

JUNE 25, 2020

AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . 2020’s best AI marketing tools. 30-second summary. MarketMuse. Acquisio .

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

B2B Marketing Directions

APRIL 4, 2021

The COVID-19 pandemic upended marketing and advertising at many companies last year. Confronted by a historically high level of business and economic uncertainty, many marketers were forced to dramatically change their marketing plans, and in some cases at least, to substantially reduce marketing and advertising spending.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) display advertising, digital video).

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Martech Advisor

JANUARY 16, 2020

Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020. The marketing technologist’s job description is highly dynamic, to say the least! Let's find out.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Martech Advisor

JANUARY 23, 2020

A 2019 report by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) found that multicultural consumers make up nearly 40% of the U.S. of the total advertising and marketing spends is directed toward them. So how can you get started with a multicultural marketing strategy in 2020?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

SmartBug Media

MAY 7, 2020

But a recession is no reason to shutter your marketing and advertising efforts. You must keep marketing and advertising in order to beat the odds. How Past Recessions Prove That Prioritizing Marketing Works. As competitors cut back and shy away from marketing and advertising, you absolutely should not.

Advertisements 107

Advertisements Advertising Marketing Budget Paid Search Agency 107

KoMarketing Associates

JULY 1, 2020

LinkedIn recently released a report titled, “COVID Marketing Impact and How Marketers are Responding,” and statistics showed that for the majority of marketers (76%), being forced to shift marketing priorities has been the top challenge during the pandemic. COVID-19 and Marketing Spend on Google Search.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. In many ways.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. One of the areas with the biggest hit per the study is traditional ad spending. Paid advertising is somewhat of a dinosaur. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives. Pulitzer and Hearst.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Zoominfo

AUGUST 3, 2022

We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. But cutting back on marketing isn’t always what’s best for your business.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

B2B Marketing Directions

AUGUST 15, 2021

Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

NOVEMBER 15, 2020

COVID-19 has obviously been the issue of 2020, and these three surveys have provided important insights about how both marketers and buyers have responded to the pandemic. Allocadia provides marketing management and budgeting software, and the 2020 State of Spend report is based on aggregate data from Allocadia's customer base.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 billion in 2020. billion) of its total revenue in 2020.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Sprout Social

MARCH 14, 2022

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. Foot Locker.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Contently

FEBRUARY 8, 2022

Brands like Tesla, Nike, and Airbnb have seen great success from shifting their marketing to a customer-focused strategy. Tesla’s full marketing strategy is essentially word-of-mouth. Their advertising spending is virtually non-existent—especially when compared to the competition. It’s not just Tesla.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Martech

SEPTEMBER 12, 2022

So he brought in a whole new digital team and started spending a lot on digital advertising. Any self-respecting marketing team would have done better demographic research on this consumer segment. They would have understood how much they were likely to donate and that would have determined the marketing spend.

Demographics 83

Demographics Marketing Advertisements Advertising 83

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. This approach, distinct from traditional marketing, focuses on David’s specific intent, significantly enhancing the likelihood of capturing his attention and converting him into a customer. This rapid growth, especially the 1,365.5%

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

MAY 13, 2020

Too often, we stay there in our little marketing silos, doing what we’re told. Never thinking about the CEO that needs hard numbers to justify her marketing spend to the company’s investors. Quantifying – or even thinking about quantifying our results – is a challenge for too many of us in marketing!

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. Marketing mix modeling (MMM) can help answer them.

Marketing Mix 104

Marketing Mix Marketing Attribution Lead Ranking Planning 104

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Martech

DECEMBER 29, 2023

But the appeal of its online counterpart, Cyber Monday, has increased since the Pandemic hit in 2020. However, spikes in revenue from scheduled consumer purchases or brands’ massive marketing spend are a short-term solution to a larger problem. Cyber bust Cyber Week marketing is largely interruptive. sales hitting $16.4

Top of Funnel 98

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 98

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. Further, 70% of those who are pursuing content marketing strategies report that their efforts were more effective in 2020 than in the previous year. That’s an increase of a few points from 55% in 2020.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hinge Marketing

FEBRUARY 3, 2021

2020 will likely be remembered as the year that changed everything—marked by a global pandemic, a hectic election cycle and social change. Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. And, 61% of U.S.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

LeadsRX

FEBRUARY 21, 2021

I joined LeadsRx in August 2020 charged with leading and improving upon the processes and services our dedicated Customer Care Team was already providing to customers looking to optimize their ad spend and improve their marketing campaigns. Are we getting a return for our marketing spend. Great questions.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

6sense

NOVEMBER 9, 2021

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend , and in many cases actually increased it. Communication.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

The Marketing Blender

APRIL 16, 2020

Today will turn into tomorrow… April will turn into May and 2020 will turn into 2021 and so on. Your marketing should pave a road to revenue. At Blender, we organize marketing into the Seven Fundamentals. Advertising. Sales and marketing alignment. For most B2B companies, you should spend on. Advertising.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

Porch Group Media

JULY 6, 2021

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels ( McKinsey ). With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. CMO Council). Digital Doughnut). Salesforce).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

PureB2B

JUNE 14, 2021

Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries. Paid advertising: Your primary options here are Google ads, social advertisements, and display advertisements, all of which may be used strategically depending on your objectives.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62