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What Happened to Brand Ambassadors?

Zoominfo

This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” The seminar, offered by the American Crafts Spirits Association, was to be centered around “creating the next generation Brand Ambassador: a sales-oriented, account-driving individual.”. Then, things took a turn. Source: ZoomInfo.

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Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

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How To Make Marketing An Invaluable Function

Marketing Craftmanship

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

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Recapping Advertising Week New York 2018

illumin

The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees. The post Recapping Advertising Week New York 2018 appeared first on AcuityAds Inc.

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5 Inspiring Women Leaders in Sales to Follow Today

InsightSquared

What’s even more inspiring is that she works tirelessly to promote a more empowering working environment for female sales professionals – through corporate workshops, seminars and speaking engagements – so that they can continue to grow and develop their career even outside of the NAWSP. A down-to-earth, yet very inspiring goal!

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Wednesday Wisdom: The Increasing Complexity of Doing Business in China

Biznology

asks David to put his neck out for his China Property Outlook seminar. Here’s David’s 2019 view , with a look back at 2018. “Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Happy 2018 to all. The Internet has no borders,” she says. Like this post?