Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Martech Advisor

JANUARY 31, 2020

MediaRadar published its analysis of 2019’s top digital advertising trends. Based on current trends, we expect to see more B2B companies jump into the format in 2020 ” Button Mobile Commerce Report: 2019 Holiday Shopping Season Trends. . ” We move to examine new research and insights that came out this month.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the year ahead? So what trends will likely have the biggest impact on firms in the year ahead?

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Sprout Social

JANUARY 16, 2020

This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. But does chasing trends and one-off moments really make sense these days? In the case of any sort of trend, whether or not something gets shared around is ultimately decided by your audience.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Sana Commerce

APRIL 22, 2022

In 2018, the size of the global dropshipping market was valued at $102.2 Fueled by trends like online shopping and cross-border e-commerce trading, this growth is projected to intensify over the next four years, with the dropshipping market expected to see a 32% CAGR (compound annual growth rate) each year from 2021 to 2026.

Fulfillment 52

Fulfillment Cross-Selling Rules Work Management 52

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. in 2019 to reach $6.1 billion, up from $2.91

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Hubspot

MARCH 27, 2018

In 2018, ecommerce is more popular than ever before. There are three primary types of ecommerce transactions: Business to Business (B2B), in which one business sells directly to another business. Business to Consumer (B2C), in which a business sells directly to consumers. Types of Ecommerce.

eCommerce 66

eCommerce Mobile Advertising Barriers Pricing 66

Exo B2B

JUNE 5, 2018

The ability to decipher trends is no longer enough. Obviously, the trending ones are social networks. In a recent study published by Social Media Examiner , we discovered that in 2018, LinkedIn isn’t the preferred social platform to disseminate content in B2B. Customer case studies. Blog posts and other articles.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Outgrow

MAY 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . An upcoming marketing trend is __. Saksham Sharda is the Chief Information Officer at Outgrow.co.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hinge Marketing

AUGUST 23, 2017

And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. Recognize emerging trends in the marketplace. Discover the one thing your customers would change about your business. There’s a lot of interest these days in marketing research.

Research 94

Research B2B Marketing Sample Planning 94

Hubspot

MARCH 27, 2018

In 2018, ecommerce is more popular than ever before. There are three primary types of ecommerce transactions: Business to Business (B2B), in which one business sells directly to another business. Business to Consumer (B2C), in which a business sells directly to consumers. Types of Ecommerce.

eCommerce 15

eCommerce Mobile Advertising Barriers Pricing 15

KEO Marketing

NOVEMBER 30, 2017

To prepare you firm for 2018, you will want to review the current marketplace. But before outlining the top marketing services for B2B companies, you first need to understand some significant trends: Your buyers will turn to online tools at an increasing rate – You can expect a greater reliance on tools such as Google and LinkedIn.

Work Management 48

Work Management Marketing Budget Marketing Management B2B Marketing 48

Hinge Marketing

AUGUST 6, 2019

In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. What trends should B2B marketers be aware of? Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

The Lead Agency

MARCH 27, 2018

B2B businesses of all sizes contain departments that are impacted by digital transformation. In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

BuzzSumo

DECEMBER 18, 2017

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. Creating business content is complex. Future trends.

B2B 111

B2B Case Studies Case Study Business 111

Biznology

FEBRUARY 27, 2020

Animoto’s most recent report about social video trends discovered that 91% of marketers who used. the growth of “clean with me” videos tripled between June 2018 and July 2019. 68% of People Watching Business-to-Business Videos Stay Tuned for the Entirety of Content Shorter Than 60 Seconds. In the U.S.,

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

KoMarketing Associates

JANUARY 25, 2018

Businesses need a way of showcasing products or services on a website, recording customer data, and checking out and accepting payments. B2B (business-to-business) is the practice of selling products or services to other businesses. This all seems fair enough, right? The bottom line?

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Produce evergreen content that doesn’t get outdated with trends or events. In 2018, Google made 3,234 updates to its algorithm. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Engagio

JANUARY 8, 2020

The company is known as one of the hottest growth brands in Silicon Valley, their rapid ascent most recently marked by a $450M fund in October, 2018 led by Sequoia Capital. In business-to-business (B2B) deals, companies sell to accounts, not single buyers. That’s rocketship growth if I’ve ever seen it!

Ideal Customer Profiles 71

Ideal Customer Profiles Paid Search Agency Account Based Marketing Companies 71

Valasys

OCTOBER 10, 2023

The marketplace’s eCommerce functionalities must exhibit adaptability, accommodating shifting trends and demands. To revisit the fundamental definition, B2B signifies business-to-business transactions, distinct from B2C, where the end customer is the consumer. Consequently, numerous companies catering to B2C emerged.

Enterprise Management 59

Enterprise Management Work Management Marketing Management B2B 59

Aberdeen

OCTOBER 11, 2019

Considering Salesforce’s recent acquisition of Click Software in August 2019 and SAP’s acquisition of Coresystems in June 2018, the Astea acquisition marks further consolidation in the field service technology provider landscape. Customer-First Cloud Strategy.

Conference 40

Conference Enterprise Management Work Management Marketing Management 40

SnapApp

MARCH 16, 2017

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? Marketing software spending is projected reach $32B+ by 2018. The marketing technology stack is not a trend – it’s here to stay. And, how do I set it up?

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Full Circle Insights

NOVEMBER 25, 2020

But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018. Got CMO Skills?

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64

Albacross

NOVEMBER 14, 2019

As the name implies, B2B (Business-to-Business) sales are transactions between business entities, as opposed to B2C (Business-to-Consumer) sales, where businesses sell to consumers. The fact that sales happen between business entities means that the process is often more complicated than in B2C. Bottom Line.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70