Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. In 2017, 79% of U.S. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. There are many ways B2B brands can creatively and professionally showcase their business using video ads to others in effort to drive leads and sales. Facebook’s current 2.07 Showcase Your Services, Tools, and Products In Use.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message. These are our favorite examples of video messaging.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

If you rely solely on sales to select accounts, you may end up with subjective accounts that look good to a sales rep, but are not the accounts that will generate the most ROI. Regardless of which inputs you use to select accounts, all stakeholders should be part of the account selection process.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Vidyard

OCTOBER 10, 2018

In fact, at any stage of the B2B marketing funnel, a minimum of four out of 10 buyers are looking for reviews. Not only do reviews have an impact on conversations, but they can also increase the revenue from each sale. Video reviews at events take away a potential blocker. All you have to do is ask!

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message. . Sales Professionals. Product Development Teams.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Sword and the Script | B2B

JUNE 8, 2021

The study says, “in 2020, 43% of all attendees only watch on-demand webinars, a five-point increase from 2019 and an eight-point increase since 2017.”. Plan webinars for every stage of the funnel. Marketers are also using webinars across all funnel stages,” according to the report. Webinars drive pipeline and revenue.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Zoominfo

JUNE 3, 2021

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams. By contrast, there were only 32,049 results for job titles containing the term “Outside Sales.”. The growth of VoIP.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Zoominfo

JUNE 3, 2021

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams. By contrast, there were only 32,049 results for job titles containing the term “Outside Sales.”

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 7, 2019

In this case, a pair of VIP tickets to the event was up for grabs, but the prize can be adapted to suit a tighter budget. One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. Rosemary McKee is an Account Manager at Rocket Badge , the UK’s leading badge manufacturer.

Social Media 200

Social Media Promotion Creativity Media 200

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. This includes reviewing and answering the following questions: Goals: What are we trying to do with this event? User Group Meetings.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Listen to input from sales, social and of course your customers.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Terminus

SEPTEMBER 24, 2017

This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. In May of 2017, HubSpot announced its investment in Terminus. Maybe we should call it the bowtie funnel?). Event Marketing. Via Medium by @BradCoffey.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. “Overcoming fear is essential to moving forward.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Do you need a project management solution?

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message. . Sales Professionals. Product Development Teams.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Lead Liaison

APRIL 8, 2019

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base. Check out these 40 other shocking event marketing statistics.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Hubspot

MAY 1, 2017

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. It's 2017 -- haven't you heard? Event Marketing.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

MARCH 17, 2017

By no means do we suggest you attend all 25 of the events listed below -- rather, we recommend taking inventory of what sort of engagements are available to help you become a better marketer, depending on your specialty or where you'd like to improve. 15 Networking Events for Marketers in 2017. 1) Adobe Summit.

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” AMA Marketing Week Live. Host: American Marketing Association. Read Brandpoint’s recap of the 2017 CMW event here.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Account based marketing. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Terminus

NOVEMBER 28, 2017

In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. Account web engagement is a perfect complement to lead scoring and allows marketers to be certain that the accounts or leads being passed to sales are likely to purchase.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

KoMarketing Associates

MARCH 15, 2018

More advanced technology and sales methods have also improved the buying experience for the average B2B buyer. A lot of the initial buyer decision process can be done online: Need recognition: A B2B customer may see what competitors are doing and realize that their company may need a solution. Buying Experience.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Representatives were able to demonstrate the Events Dashboard, a key feature of GoExhibit!™.

Lead Liaison 48

Lead Liaison Lead Capture Lead Ranking Lead Scoring 48

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. It all makes sense in a disrupted economy.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

KoMarketing Associates

APRIL 15, 2020

When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. . ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Outgrow

OCTOBER 21, 2019

Let’s have a look at how you can take advantage of interactive content for all types of marketing. Content Marketing. What is content marketing? In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. Account-Based Marketing .

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

chiefmartech

APRIL 11, 2018

The following is a guest post by Luque Wang , a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. Martech Re-defines Marketing Operations and Org Structures.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51

Zoominfo

FEBRUARY 21, 2018

The “Profit” number only includes sales made as a direct result of your trade show appearance. You must complete a full sales cycle before you can determine exactly how much profit you generated. Remember to tag each trade show lead with an event-specific tag in your CRM. Of course, you won’t have these figures right away.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Single Grain

AUGUST 11, 2020

.” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one.

Tips 145

Tips Viral Marketing AIDA Advertising Agencies 145