ClearVoice

MARCH 6, 2019

The “story” format for social media posts first burst into the scene with Snapchat, but it didn’t take long for others (such as Instagram, Facebook, and WhatsApp) to jump on board. Since 2016, use of stories has increased by 987 percent. Vertical video is changing content marketing, whether we like it or not.

Trends 109

Trends Examples Content Marketing Verticals 109

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Facebook 76

Facebook Curation First-Mover Advantage Social Networks 76

Content Standard

SEPTEMBER 24, 2016

Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook.

Facebook 40

Facebook Video Marketing Trends Verticals 40

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Content Standard

JANUARY 13, 2016

Below, we unpack four major trends and where they’re headed in 2016. Vertical Video. Once-shunned vertical video is now the film orientation du jour, thanks to mobile and social media apps. Vertical video refers to film shot in tall-and-skinny portrait mode, typically on a smartphone. Virtual and Augmented Reality.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. “If you can’t beat ‘em, join ‘em.”. Commonalities.

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Facebook for video: . In the first quarter of 2015, #Facebook averaged 4 billion views per day #videomarketing Click To Tweet. Marketers spend on facebook: . Millennial-targeted marketing: . ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Contently

AUGUST 17, 2016

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages.

Facebook 60

Facebook Brand Identity Branding Segmentation 60

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. Earlier in June, Facebook announced it would launch funded news shows within Facebook Watch, which is the site's video service that features original programming, both pre-recorded and live. The Question of YouTube.

Youtube 76

Youtube Facebook Marketing AI Lead Ranking 76

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

ClickZ

JANUARY 8, 2021

5G won’t just enable faster Facebook browsing, it will totally transform the way consumers engage with their surroundings. Spectacles are the most likely contender, with Google, Facebook, Snap and many independents all planning to launch AR glasses in the near future. Ongoing tech evolution .

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Sprout Social

JUNE 30, 2021

Then, in 2016, Instagram incorporated it into their platform. Facebook and Facebook Messenger followed not long after that. Facebook Stories. Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use. Instagram Stories. Pinterest Stories.

Social Media 132

Social Media Media Curation Twitter 132

Webbiquity

JANUARY 28, 2016

This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. Tom and Tony also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.”

Aggregage 100

Aggregage Curation Aggregators B2B 100

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Magisto

JANUARY 13, 2020

While that format was starting to gain in popularity slowly but surely, it became massively popular in 2016 when Instagram integrated a similar feature to their app. And because video got so popular in the last years, other platforms started to implement video too such as Facebook or Instagram with IGTV. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Content Standard

DECEMBER 29, 2015

But, in a blog post published this month , Facebook has finally confirmed what every marketer has hoped for some time now: With some careful planning, social media may have a direct effect on SEO and paid search campaigns. The post The Surprising Effect of Facebook on Paid Search and SEO appeared first on The Content Standard by Skyword.

Paid Search Agency 40

Paid Search Agency Facebook SEO Effectiveness 40

Buzz Marketing for Technology

DECEMBER 14, 2016

And while the technology can be used for entertainment purposes—think Snapchat or Facebook Messenger, for example—its greatest impact is potentially coming in marketing, Brucculeri told me. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. Creating conversations, not messaging. “We

Conversion 100

Conversion Work Management Marketing Management Verticals 100

ClearVoice

JULY 6, 2021

The total number of short-term videos uploaded since 2016 has increased by 100%. Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Facebook video stats. Nearly 2 in 5 businesses on Facebook say they publish video once a month.

Stats 98

Stats Video Marketing Planning Emarketing 98

BenchmarkONE

MAY 27, 2021

When Facebook released its chatbot platform in 2016, many in the marketing world thought that chatbots would be the next great digital channel, and with good reason. Regardless of the industry or vertical, it was someone’s job to help consumers complete the buying process. The Shift Back to Conversations.

Top of Funnel 59

Top of Funnel Conversion Rate Conversion Digital Marketing Funnels 59

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Vertical Takes Center Stage. Thanks to mobile, video recorded vertically got a shot in the arm. Facebook logged huge gains in video viewership. 2016 Outlook for Video Marketing.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Content Standard

AUGUST 29, 2018

Mobile video is clearly a top priority for Facebook: this month they rolled out a set of tools to help advertisers create video ads optimized for mobile environments. Munro says mobile has been the biggest driver of the move from horizontal to vertical video formats. The secret is to go vertical. Videos must be vertical.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

chiefmartech

JUNE 20, 2016

Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). To explain why, we need to understand the concept of vertical competition.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Moz

FEBRUARY 25, 2020

Before the traditional #1 organic position, we have shopping results, a research carousel, a local pack, People Also Ask results, and a top products carousel with a massive vertical footprint. At the same time, those features tend to be longer (vertically) than a typical organic result. This is a relentlessly commercial result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Sprout Social

DECEMBER 19, 2019

While their initial venture was to increase the creation of vertical video, things like this need baby steps. Create vertical video content specifically for IGTV. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. So what does this mean for your brand?

Trends 93

Trends Curation Opinions Paid Search Agency 93

Contently

APRIL 20, 2016

A video posted by Marnie The Dog (@marniethedog) on Feb 7, 2016 at 12:11pm PST. ” Later on, they awkwardly announce the full model name (2016 Nissan Ultima 3.5SL), use the branded hashtag #sonotmeh, and Tiff even claims it was her “dream car” growing up. And I like how it drives too.” Subtle this is not.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

OCTOBER 17, 2018

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. But even a damaging year of scandal in 2016 -- which saw them lose their founder and CEO and weather the “Delete Uber” campaign -- didn’t dilute Uber’s market share too much. million riders.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Nuvi

NOVEMBER 5, 2018

Ascension’s venture capital affiliate, Ascension Ventures, has been a major owner of Reputation.com since 2016, deepening the two organizations’ long-standing collaboration and reinforcing the company’s commitment to the healthcare industry. To learn more, visit www.reputation.com. Media Contact: Brigit Valencia.

Enterprise Management 40

Enterprise Management Digital Transformation Verticals Conference 40

Outbrain

JANUARY 25, 2021

In fact, native ads on Facebook or other channels are also suitable for making products known — the decisive factors here are data and algorithms that optimize for specific targets, not specific formats that are built to disrupt and enforce attention. No successor for Facebook. The end of exclusive bookings.

Trends 41

Trends Advertisements Advertising Buy 41

Outbrain

DECEMBER 18, 2019

For example, Facebook advertising provides marketers with hundreds of different ways to target people on their platform alone. For example: 500 million people downloaded the AR game “Pokemon Go” in September 2016. Take Video to the Vertical Dimension. You don’t need to be a marketing guru to know that video has value.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? I think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Mike Tomita, Online Marketing.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Hubspot

APRIL 4, 2018

And, get this: It's not all about Facebook. An IRA Purge From Facebook. The announcement noted that many of these Pages ran ads that have also been removed from Facebook. It’s why we don’t want them on Facebook.". Users can expect a further explanation from Facebook in the coming weeks, Stamos said.

Amazon 67

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 67

Sprout Social

APRIL 29, 2020

The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If we look at the figures, Facebook Live currently generates more than 3,000 years of watch time every day.

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144