The Point

FEBRUARY 18, 2020

In the succeeding five years, the marketing technology landscape has exploded, marketing automation has become a cornerstone of the martech stack, and demand for marketing operations professionals has never been higher. Vendors focused on new licenses vs. customer retention. Why Is #MarketingAutomation Maturity Still Woeful?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

SnapApp

FEBRUARY 4, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof). Once you figure out these main objectives for yourself, take care of the 4-5 vendors you NEED to see.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

PathFactory

FEBRUARY 1, 2023

“This is a good reminder that in B2B software, your solution is only part of what you’re offering; that’s why we pride ourselves on being seen as a partner, as opposed to a vendor, in the eyes of our customers.” Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. Adobe Sensei and Salesforce Einstein date from 2016. AI writing tools aim to create customized texts on demand. Are there AI vendors in the martech space? Vendors using AI There are an estimated 11,000-plus vendors in the martech space.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. of B2B marketers continue to send all leads directly to their Sales teams as soon as a form is filled out according to the 2016 ANNUITAS Survey.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. of B2B marketers continue to send all leads directly to their Sales teams as soon as a form is filled out according to the 2016 ANNUITAS Survey.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. of B2B marketers continue to send all leads directly to their Sales teams as soon as a form is filled out according to the 2016 ANNUITAS Survey.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

SnapApp

FEBRUARY 3, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof). . Once you figure out these main objectives for yourself, take care of the 4-5 vendors you NEED to see.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

NuSpark Consulting

SEPTEMBER 7, 2016

And just to ratchet up the demands on CIOs one more notch, cyber attacks are becoming more prevalent [i] and sophisticated. [ii] Gartner forecasts that IT budgets will remain flat in 2016. He is most likely to seek information on IT vendor and publisher websites. [iv]. 5/26/2016. [ii] Trends 2016 (In) Security Everywhere.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Metadata

APRIL 19, 2021

San Francisco, CA, April 20, 2021 — Metadata.io , the first demand generation platform, has been ranked No. FT’s Fastest Growing Companies list is composed of enterprises that contribute most heavily to economic growth, ranked by compound annual growth rate (CAGR) in revenue between 2016 and 2019.

Lead Ranking 52

Lead Ranking Lead Scoring Paid Search Agency Companies 52

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Our customers love our technology and our service team.

Enterprise Management 117

Enterprise Management Work Management Contacts Marketing Management 117

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Things like: We chose [the vendor] because they really seemed to “get” us. The vendor] made us feel like a big fish in a small pond – that we’re important to them. Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

SnapApp

MARCH 14, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Customer obsession is one of the top marketing agenda items for 2016. . It’s almost St. There is no doubt that we are now living in a consumer-led era.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Customer obsession is one of the top marketing agenda items for 2016. It’s almost St. There is no doubt that we are now living in a consumer-led era.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Seismic

NOVEMBER 7, 2022

Since 2016, Forrester has been covering sales enablement technology through the Forrester Wave process under various category names. The landscape has certainly changed, with only 3 providers still standing as independent entities from 2016 to this 2022 Wave report. The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

ANNUITAS

DECEMBER 16, 2014

of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Prediction 2: The Gap Between Vendors and Customers Will Continue To Grow.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. A majority of B2B marketers plan on investing more money in programmatic advertising in 2016.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

6sense

DECEMBER 15, 2015

As a result, marketers waste time and money on untargeted tactics in the hope that broad marketing blasts will spark enough engagement to stimulate demand and help nurture prospects through the sales funnel. Being the first vendor to connect with a prospect puts your company in a position of strength. Prospects’ priorities change.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Business Marketing Qualified Leads 48

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. By contrast, the new SaaS vendors run software on their own servers and allow clients to access it remotely.

Work Management 120

Work Management Marketing Management API Resource Management 120

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. B2B buyers are exploring a number of different channels when conducting vendor. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

AUGUST 20, 2015

In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future. The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8% How well do we use those different technologies?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

6sense

JULY 21, 2016

A successful demand gen engine operates with a clear mission, a solid basis in analytics and the ability to continuously innovate and improve.” – Heather Berggren, Dell Global Thought Leadership & Innovation, Enterprise Solutions Group. .” – Christine Heckart, Brocade CMO. “A

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

Lattice

NOVEMBER 13, 2015

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. Take a look at this short video to learn more about intent data. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. That is probably more true for government buyers, who engage both vendors and peers though a multitude of digital, social, and mobile touch points. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Is the firm visible?

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

The ROI Guy

AUGUST 24, 2016

In an increasingly crowded B2B marketplace, B2B buyers are discerning, wanting to work with vendors that don’t just blindly pitch products and talk up features, but who deeply understand their business and how the solution can help solve real challenges. Overall, it was the second most influential reason why buyers chose the winning vendor.

ROI 40

ROI Personalization Marketing Proposals Business 40

Bluetext

FEBRUARY 14, 2024

Unlike the commercial market where vendors and service providers can conceivable message to a “financial services firm” and replicate that across the industry, trying to create a message that will universally resonate across DoD is far more perilous. Messaging to ‘Government’ doesn’t work The DoD isn’t one customer; it’s hundreds.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I returned to Acquia in 2016. I spent a few years running a nonprofit between my two-part tenure at Acquia.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. that provide access to local consumers for national and local vendors. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness. Source: Brandmuscle 2016. Current State of Channel Marketing Programs.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. that provide access to local consumers for national and local vendors. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness. Source: Brandmuscle 2016. Current State of Channel Marketing Programs.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

B2B Marketing Directions

SEPTEMBER 25, 2022

For example, in the 2022 Content Preferences Survey by Demand Gen Report , 40% of the surveyed business buyers identified case studies as one of the most valuable types of content they use when researching potential purchases. That was down from 72% of the respondents in the 2016 edition of the survey.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Computer Market Research

FEBRUARY 26, 2018

Local Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. that provide access to local consumers for national and local vendors. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness. Source: Brandmuscle 2016. Computer Market Research. Source: Brandmuscle.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60