SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Common Video Marketing Statistics 1.

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Statistics Video Marketing Work Management Paid Search Agency 86

Hubspot

JUNE 12, 2017

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. Advertising. In this post, we’ll dive into how this change is taking place, and what the future of advertising looks like -- in 2017 and beyond.

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Spending Ads Mobile Advertising Cable 78

Content Standard

JUNE 24, 2016

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. More than 20 years ago, MasterCard launched its “Priceless” campaign on broadcast television to promote and support father-son bonding over a baseball game.

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Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nintendo just knows how to market to its nostalgic gamers by releasing a mini version of the 1983 classic NES in 2016.

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Statistics Examples Planning Advertising Agencies 127

Excelsior Research

APRIL 22, 2022

We currently live in a world in which traditional advertising strategies aren’t enough. We currently live in a world in which traditional advertising strategies aren’t enough. Surely, you have noticed the shift from traditional advertising that has occurred with the increased use of the Internet over time.

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Social Media Media Best Practices Business 52

Content Standard

AUGUST 6, 2015

The Fall of Interrupt Advertising. Well, this year brands will spend an estimated $574 billion dollars on interrupt advertising , according to eMarketer. That ad spend is expected to grow another $30 billion in 2016 alone. Netflix subscribers consumed more than 10 billion hours of programming last quarter, all ad-free.

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Sprout Social

JANUARY 13, 2017

Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. Continuation of 2016 on content authenticy… #SproutChat. Social Advertising Will Be More Prominent. Immersive, Multimedia Content Experiences.

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Social Media Communities Media Television marketing 51

Hubspot

OCTOBER 19, 2018

The results: Following November 2016, interactions with this content fell by over 50% on Facebook. presidential election took place in November 2016, for which Facebook was weaponized by foreign actors in a misinformation campaign with the intention of influencing the election's outcome. Source: Alcott, Gentzkow and Yu.

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Facebook Classified Ads Case Studies Television marketing 72

Webbiquity

JANUARY 19, 2016

However, consumers say that social media plays almost as big a role in purchasing decisions as does television. ( 21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 billion in 2016. believe they have proved the impact quantitatively. MediaPost ). MarketingProfs ).

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Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. But even a damaging year of scandal in 2016 -- which saw them lose their founder and CEO and weather the “Delete Uber” campaign -- didn’t dilute Uber’s market share too much. million riders.

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Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Pepsi’s campaign highlights the effectiveness of AR when a company truly knows their audience.

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Examples Paid Search Agency Youtube Mobile Advertising 101

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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LeadSquared

MARCH 3, 2017

And that’s why businesses are willing to spend on it as proved in this report from 2016. However, they definitely signify a decline of traditional methods like direct mail, print advertising, radio-television advertising and the increasing spend in email, social, display and mobile advertising.

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Email Marketing Mobile Advertising Leads Lead 52

Integrated B2B

JULY 24, 2018

His career in advertising has seen him work with one of the world’s top advertising and marketing organizations in New York, Wunderman. In 2016, Japanese export was valued at $688 billion – but it’s not all about exporting high-quality products to the world’s consumers. D igital in a traditional world. Local matters.

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Advertising Agencies Paid Search Agency Ad Agencies B2B 40

Hubspot

OCTOBER 18, 2018

In the past two years alone, we've learned that the network was weaponized by foreign actors to spread misinformation in an effort to influence the 2016 U.S. Television was the top medium for advertisers for years, and there was no actual way to prove a direct correlation to sales. What are we going to do with you?

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Paid Content Facebook Television marketing Correlation 71

Content Standard

JUNE 25, 2018

team’s absence from this summer’s FIFA World Cup was not only felt by its demoralized fans; advertisers and marketers also took the lack of American participation like a punch to the gut. So far, the brand’s growth has been promising, with double-digit growth in sales according to Forbes.

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Paid Search Agency Television marketing Marketing & Strategy PR 62

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

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Youtube Stats Paid Content Marketing Strategy 110

Content Standard

MARCH 1, 2016

However you do the math, marketers were glad to have February 29 on the books in 2016. Here’s a look at a few of the most interesting examples, with native advertising leading the charge, and why brands should pursue these efforts year round. This year, brands took the day to experiment with enterprise marketing campaigns.

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Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

MARCH 1, 2016

However you do the math, marketers were glad to have February 29 on the books in 2016. Here’s a look at a few of the most interesting examples, with native advertising leading the charge, and why brands should pursue these efforts year round. This year, brands took the day to experiment with enterprise marketing campaigns.

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Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

SEPTEMBER 5, 2018

Nearly one million people were watching a Twitch live stream at any given point at the beginning of 2018, and currently the platform pulls as many monthly viewers as major television networks. “I think advertisers are more curious than confident in Twitch,” one influencer told Digiday. of the brand’s referral traffic.”

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Content Standard

FEBRUARY 27, 2018

For decades, Bernie & Phyl’s television commercials featured the founders and a jingle familiar to most New Englanders: “Quality, comfort and price—that’s nice!” For the last few years, a brazen brand voice has been the driving force behind the company’s success.

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Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And it’s important to remember that advertisers aren’t necessarily excluded from these types of experiences.

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Brand Identity Branding Advertising Mediums Paid Search Agency 97

Rain: The Growth Agency

DECEMBER 14, 2020

The title sponsorship with Mercari US is being managed by its advertising agency of record, Rain the Growth Agency, and was brokered by Denver-based Impression Sports & Entertainment. Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. 31, at 7 p.m. Rain the Growth Agency.

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Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Content Standard

MAY 18, 2017

In 2016, the company returned to TV advertisements with a new pitch to consumers. Its marketing is helping foster an ongoing dialogue with its advertising clients, both the happy and unhappy ones. Consumers tend to respond favorably to transparency. It’s a great move—as long as it’s genuine.

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PR Brand Identity Branding Transparency 48

Hubspot

SEPTEMBER 26, 2016

Nostalgia marketing is the advertising equivalent of comfort food. It would appear that advertisers are catching on. We selected 12 examples of recent advertisements that use nostalgia marketing for your inspiration. Nostalgic ads have been popping up left and right -- with millennials as their main target. 1) Spotify.

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Paid Search Agency Advertising Agencies Ads Tactics 28

Sprout Social

FEBRUARY 28, 2017

When you give away prizes like televisions, money or general gift cards, you open the door to tons of freebie seekers. If you’re new to the world of promoted Tweets, check out our beginner’s guide to Twitter advertising. According to our Q3 2016 Index , 57.5% Don’t Be the Annoying Spammy Marketer.

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Twitter Promotion Tips Television marketing 54

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. From galaxy-trotting misadventures to the endearing qualities of the most paternally concerned robot ever created (“Danger, danger, Will Robinson!”),

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Hubspot

SEPTEMBER 15, 2017

Back in 2016, Anthony Levandowski, an engineer for Alphabet's self-driving division, left to create his own autonomous vehicle startup called Otto. Apple has also hinted at a delve into this type of technolog -- CEO Tim Cook revealed to Bloomberg Television in June that the company would be “focusing on autonomous systems.”

Business 75

Business Mobile Advertising Privacy Protection Mobile Marketing 75

Contently

OCTOBER 6, 2016

In June 2016, Facebook’s vice president for Europe, Nicola Mendelsohn, even predicted that Facebook would be “all video” in five years. You can’t argue with the fact that people aren’t engaging with traditional [advertising], and this is the way to do it. the blog post) to content marketing 2.0

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Advertising Agencies Work Management Content Marketing Marketing Management 167

Hubspot

SEPTEMBER 6, 2016

To shake off their grandfatherly image and appeal to younger drivers, Buick re-launched several updated versions of their cars in 2014, along with a new, hilariously self-aware advertising campaign. They stoked controversies left and right with their racy television spots, and many of their ads were denounced as sexist. 5) GoDaddy.

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Godaddy Paid Search Agency Advertising Agencies Brand Identity 28

Outgrow

MAY 23, 2022

We still, my wife and I sold that business in 2016. And as we were working with some of these advertisers, we realized, oh, well, they can’t just advertise anymore. And then we had a successful exit in 2016. And basically, helping those individuals try to figure out their business models. It’s already crazy.

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Content Marketing Work Management Personalization Lead Ranking 52

Adobe Experience Cloud Blog

APRIL 12, 2016

There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. Brands have caught on to the emoji phenomenon using them more and more in their advertising, emails, even billboards, and fast food chain Taco Bell is no exception. Taco Bell (@tacobell) April 8, 2016.

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Viral Marketing Campaigns Planning Paid Search Agency 48

Digital Marketing World Forum

AUGUST 28, 2019

Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. Rachel King is the CEO of EditMate , a video curation software and service built for marketers.

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Work Management Marketing Management Advertising Agencies Curation 15

Hubspot

MARCH 1, 2017

I found myself swiping while standing on a subway platform, sitting in a waiting room, or even when watching mindless television. million of revenue each day , and totaling $342 million by the end of 2016. It became a way to occupy time, more than it was a way to meet people. 3) Candy Crush Saga. Source: Game Revolution.

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Effectiveness Mobile Advertising Mobile Marketing Advertising Agencies 28

Digilant

FEBRUARY 8, 2019

It is common to associate programmatic advertising tactics with visual display advertisements. Whether it be a targeted ad on a billboard, a television screen, or a social media app, we have grown accustomed to seeing positioned photo or video campaigns that speak volumes about who we are as consumers and where our interests lie.

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Advertisements Advertising Planning Paid Search Agency 84

LeadSquared

MAY 20, 2015

You don’t have access to the same advertising resources as say “British Airways.”. The advertisers are charged for the view, only if the viewer watches the ad for 30 seconds or to the completion of the ad. This if done with a television commercial was completely unaffordable for them. Update : It’s almost 2016!

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Tips Ad Building Content Marketing Paid Search Agency 52