KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. print industry. • Be like Avis.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it.

Generation 287

Generation Content Paid Search Agency Trust Marketing 287

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

KoMarketing Associates

SEPTEMBER 1, 2015

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. SMX East 2015. The content is always good and being one of the bigger SMX events, it allows us to meet lots of new people. — Session : Better Together: Search & Social.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

OCTOBER 6, 2015

According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. That’s a lot of eyeballs not seeing ads.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

MARCH 21, 2017

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. Consider the pitiful state of online ads. Another $1.1

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors.

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users.

SEM 100

SEM Paid Content Stats SEO 100

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. B2B marketing technology is developing rapidly. ” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Biznology

JULY 13, 2016

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. Marketers are notorious for not liking math.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time? What is intent-based marketing? Quick Links.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Digilant

JUNE 27, 2023

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Crimson Marketing

APRIL 15, 2015

Popular content research sources for B2B buyers are: whitepapers – 78%. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. Of course, do not forget about content marketing. case studies – 73%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app charts all around the world. So go get ’em!

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100

Keywords SEO Research Resources 100

Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. percent increase over 2014, and it signals continued growth for social advertising in the years to come. By the end of 2015, that figure will hit 50 percent. That’s a significant 33.5

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. This search interest peaked even more from 2020 onwards.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. The Evolved Corporate Structure. Big publishers like Time Inc.,

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. 8% of search queries are phrased as questions.

Statistics 100

Statistics Google Click Rate Adwords 100

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Paid Advertising Products.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? The biggest conclusion? Let's break it down.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120