Martech

APRIL 18, 2023

and startups such as VideoAmp, iSpot.tv First, an investigation by the council found the company undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. Discovery have all announced they are working with other data providers, including Comscore Inc. Get MarTech!

Cable 93

Cable Broadcasting Television marketing Guidelines 93

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). LeadFabric helps companies across EMEA upgrade their marketing stacks. His Sydney-based firm Hivery , developed inside a Coca-Cola startup incubator, helps vending machine companies optimize their locations and assortments using AI to analyze sales patterns.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Companies are waking up to the power of content marketing due in part to the pandemic. There are 3 major trends in the digital marketing industry I think everyone will be talking about.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. In the chart, and in the stories below, notice how most companies landed on exactly three attributes. compliance, internal transparency) Company’s unique way of working (e.g.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Organized in the same way as my landscape, they collected, vetted, and categorized martech companies that were based out of Europe (including the UK, no hard feelings over Brexit in martech).

Product 144

Product Software Startups Acquisitions 144

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision. Companies are becoming more cautious.”. High rents. Domingo Guerra.

Startups 45

Startups Burn Rate Trade Show Paid Search Agency 45

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

NOVEMBER 14, 2018

As the only employee at his company, that also had no funding, how could he possibly manage to garner the attention of consumers when his competition consisted of companies with billions of dollars at their disposal? Data-driven content marketing. These sites are “information providers.” Picture Credit: SlideShare.

Startups 71

Startups Google Press Domain 71

Marketing Insider Group

AUGUST 7, 2023

In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. Tech Dump provides electronics recycling for companies and consumers; Tech Discounts offers access to low-cost technology, all while creating needed jobs and protecting the environment. The Company. The Product.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Hubspot

MAY 20, 2020

Though tracking sales metrics isn’t necessarily the most glamorous part of working in sales, having a solid understanding of how the deals you close impact your company’s bottom line and future growth is a critical part of the job. Conversely, a high sales growth rate is often seen as a good sign for company stakeholders. GROWTH RATE.

Companies 39

Companies Bandwidth eCommerce Eye-Tracking 39

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision. Companies are becoming more cautious.”. High rents. Domingo Guerra.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision. Companies are becoming more cautious.”. High rents. Domingo Guerra.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So Guerra, the president and co-founder of the well-funded mobile app security company, said they made a more pragmatic decision. Companies are becoming more cautious.”. High rents. Domingo Guerra.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40

Oktopost

DECEMBER 15, 2022

But aside from just the physical benefits of the program, Cidney discloses how her peers needed new outlets and ways to connect with each other across the company. Hot Topics of this Episode Include: How a startup mindset can benefit any organization in times of uncertainty. Meet Cidney.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Contently

SEPTEMBER 24, 2021

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. For a long stretch of 2015-2016, Facebook was sending more people to publisher sites than Google. First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” In fact, it’s quite crowded, due largely to an influx of funding for startups. THIS IS A TEST TO SEE WHEN THIS GOES LIVE.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Webbiquity

MARCH 1, 2016

Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. Speed thrills. Payfirma ).

SEM 100

SEM Paid Content Stats SEO 100

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40

GreenRope

APRIL 23, 2015

This article explains how having experiential events can build team bonding and promote your company using digital marketing as well. These are the Biggest Challenges Your Startup is Going to Face. Every startup is going to have obstacles and dilemmas to overcome. View the entire article here. View the entire article here.

Startups 40

Startups Social Media User-Generated Content Tips 40