Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. AI is also being used in advertising. The second bug trend is AI-generated content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Brandwatch Marketing

MARCH 7, 2023

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

JANUARY 29, 2015

This protects larger companies when it comes to mobile employees accessing enterprise materials. Tapping into a wireless carrier’s network and incurring data charges was the only way to check an email, or play a mobile game (while riding, not driving, of course). Internet of Things. Like this post? Sign up for our emails here.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The StrongView survey generated 377 responses, mostly from business leaders affiliated with North American companies.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. Video marketing effectiveness increased for 87 percent of companies, according to Ascend2.

Stats 61

Stats Video Marketing Verticals Emarketing 61

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. Mobile-friendly sites rank higher. This change was probably the most momentous update Google made to its search algorithm in 2015.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. For example, the company’s business listings. It depends who you ask.

SERP 295

SERP Features Google Top of Funnel 295

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. As competition between these two companies grows, it will be interesting to see how long Google will index TikTok videos.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company. Are our customers happier?

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success.

SEM 100

SEM Paid Content Stats SEO 100

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Google 83

Google Lead Ranking Lead Scoring Paid Search Agency 83

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. It expresses your purpose. Why was it created?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. New research from Gartner reveals that 50 percent of companies surveyed intend to boost their marketing budgets next year.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

ClickZ

MAY 1, 2020

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. Larger than Snap, Twitter, and Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , Judges for the 2015 B2 awards considered over 875 entries before naming 113 Best of Category winners and 143 Award of Excellence winners.

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Meanwhile, the company continues to push out short, inspiring messages via the hashtag #LikeAGirl.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Brandwatch Marketing

JANUARY 2, 2019

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. 60% of Google’s searches come from mobile devices. billion unique users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

KEO Marketing

MAY 14, 2015

May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., For more information visit www.keomarketing.com.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. That is the topic of this blog. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. From a B2B perspective, the audience is desirable: 31 percent of the users are company employees, 15.7 It was released in 1999 by Tencent , which is the fourth largest Internet company in the world. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

DiscoverOrg

JANUARY 22, 2016

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated. Expect to see more companies turning toward cloud services, security systems and hyper-convergence technologies.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

LeadSquared

MAY 20, 2015

One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. You don’t have access to the same advertising resources as say “British Airways.”. LinkedIn would work well for B2B companies. Company Size.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Location-based mobile tracking (67%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. Mobile Marketing Isn’t Dead. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Optinmonster

AUGUST 19, 2023

Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects. That’s because it helps businesses reach more people, drive leads, and boost sales, all without spending much money on hiring a marketing company. And that’s still happening in 2023.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Advertising Wish List. Let’s create a more compelling sponsored post look and feel on mobile and tablet.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141