Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). So you are probably wondering….

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

OCTOBER 7, 2015

. – SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

MARCH 28, 2017

Our platform gives marketers the ability to discover, nurture and mobilize their customer base to reach a wider audience, accelerate the sales pipeline, and improve customer engagement. In 2015, Influitive created a new industry event focused on advocacy, customer engagement, and experience. open rate, 0.7%

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Buffer

DECEMBER 4, 2019

It’s a far more streamlined process, especially when you can enjoy things like chatbot checkouts, and autofill payments and delivery details. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. That’s why we recommend using a strategic approach to what you list for sale on social media.

Social Media 98

Social Media Rules Media Click Rate 98

Adobe Experience Cloud Blog

JULY 20, 2015

Email open rates, content downloads, social shares—easy! In fact, according to Invoca’s 2015 Call Intelligence Index , 54% of customer-initiated phone calls come from mobile marketing campaigns, and 30% come from traditional online channels and campaigns. It’s not enough to measure form submissions and email open rates.

Paid Search Agency 48

Paid Search Agency Multi-Touch Attribution Thought Leadership Multi-Channel 48

Vidyard

MARCH 12, 2014

Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. when ClearFit analyzed leads that watched an entire video during their purchasing process. So who’s doing this now?

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Hubspot

JANUARY 7, 2016

Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Source: DemandGen ). I could go on.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Outgrow

AUGUST 11, 2020

and 22.86% open rate. The true power of email marketing in terms of CTR and conversion rates lies behind the powerful and correctly written copy that prompts a consumer to open and read the message. Sales Email Techniques You Can Incorporate while Writing Emails. Wrap up with a CTA.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

ConvertKit

FEBRUARY 9, 2021

Email segmentation may not initially sound like a strategy for increased open and click rates, but once I start to unpack it a little more, you’ll quickly see why email segmentation is going to be your new best friend. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Content Standard

APRIL 23, 2015

Salesforce has announced a new B2B automation tool in the latest generation of their popular CRM software. At the heart of this new change are two key features: the Intelligent Engagement Studio and Sales Cloud Engage, both of which promise to bring new versatility and power to the front- and back-end of their B2B-specific Pardot platform.

Tools 40

Tools Word of Mouth B2B Top of Funnel 40

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Tradeshift increased page views by 231 percent. Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 23, 2016

increase in click-through rate and 400% higher open rates. In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Michael Ballard, Senior Manager for Digital Marketing at Lenovo. Act-On: 2x more engagement and 62% more time on page.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Hinge Marketing

DECEMBER 3, 2015

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. 2015 is nearly gone, but shouldn’t be forgotten. If you’re using email software or a Customer Relationship Management (CRM) system , you can easily pull analytics reports from your past email campaigns.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. According to Headstream’s Brand Storytelling Report 2015 , 80 percent of surveyed adults want brands to tell stories. Automate, automate, automate.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JULY 6, 2015

But for those advertisers who want to invest in more powerful down-funnel options, and are willing to pay for more tangible results, it would be beneficial to offer them sponsored content options with more precise targeting capabilities. You’re really missing the opportunity to have much more powerful and relevant marketing automation.

Mobile Advertising 28

Mobile Advertising Banner Ads Funnel Advertising Banners 28

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

ConvertKit

NOVEMBER 4, 2020

The migration process. This has been my mission since I started sending it back in 2015. Much of the advice out there is more sales-oriented and aimed at companies and individuals promoting physical products, courses, digital materials etc. The migration process. Jump ahead. What made me decide to switch to ConvertKit?

Newsletter 88

Newsletter Opt-out Top of Funnel Opt-in 88

ConvertKit

APRIL 2, 2021

Khe did the unimaginable: he left his Wall Street job in 2015 without a plan of what he’d do next. In early 2015, Khe was working in a high-profile job in finances: a managing director at a Wall Street company. His email list grew slowly but steadily in 2015 and 2016. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

ConvertKit

JULY 7, 2020

On a whim, during a vacation in 2015, he wrote an email to 36 friends, linking all his favorite articles along with short descriptions of what he loved about each one. At the time Khe was also in the highest position at his company – a managing director. The manager wanted to pay him for his time, too. And that was it.”.

Newsletter 96

Newsletter Word of Mouth Top of Funnel Open Rate 96

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Zuora.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” Results: The videos were so effective at inspiring sales that the sales team started producing its own videos to share with customers.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Valasys

SEPTEMBER 27, 2018

Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica). the ability to generate more and better leads is considered as the number one benefit of marketing automation by B2B marketers (Pepper Global). Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Vidyard

OCTOBER 13, 2015

Ceridian’s goal for this whiteboard video was to clearly articulate how their innovative human capital management solution (Dayforce) could alleviate major pain points that payroll administrators frequently encountered. In the first two quarters of 2015, the video influenced almost $1 million in sales. Winner: Ceridian.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

Hubspot

MAY 14, 2018

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Should not be a sales pitch. Who doesn’t want that? Should be helpful.

Marketing & Strategy 77

Marketing & Strategy CTR Lead Ranking Top of Funnel 77

Single Grain

MAY 12, 2020

The best way to truly stand out is through your personality, not through tired, overused tactics. You can use Facebook ads to drive sign-ups for your webinar, then leverage that traffic to generate more leads and, eventually, make more sales from your product or service. It’s a win-win! There's nothing to lose, but a whole lot to gain!

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Televerde

OCTOBER 30, 2019

Experts predict by the year 2034 fully 47% of today’s jobs will be automated, and 65% of today’s students will be applying for jobs that don’t exist yet. According to InsideView, by the year 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. Litmus, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SnapApp

JANUARY 7, 2016

A year in which, according to Content Marketing Institute , 76% of marketers plan to create more content than 2015. . According to WeAreSocial , 31% of web page views were on mobile devices in 2015 – a 39% increase from 2014. Use your marketing automation tool to A/B test subject lines, and different messaging. Location .

Webinar Metrics 48

Webinar Metrics Account Based Marketing Top of Funnel Marketing Strategy 48

Terminus

MAY 2, 2017

Since the Terminus platform launch in 2015, the company’s experienced, as I said, white-hot growth, winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from the Atlanta Business Chronicle, and the #1 Employee Appreciation from the Atlanta Journal-Constitution. Now it’s in sales’ hand.”

Account Based Marketing 50

Account Based Marketing ABM Enterprise Management Video Marketing 50

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Valasys

JULY 25, 2019

While doing the basics is still critical & most important for businesses to maintain perennially healthy sales pipelines; the problem arises when conventional marketing tactics fail to deliver the desired output. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Atomic Reach

APRIL 12, 2019

From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. While social media, paid ads, and automation are likely to always be around, it is crucial that marketers don’t forget about established digital marketing channels.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

seo.co

DECEMBER 8, 2020

If you’re reading this, you’re probably looking for ideas, tactics, and strategies for marketing your business online. There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111