Webbiquity

FEBRUARY 16, 2016

68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. 80% report their efforts are only “slightly” or “somewhat” effective; just 16% rate their efforts as “very” or “extremely” effective. MediaPost ). MediaPost ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

JULY 13, 2023

The same survey shows that 41% of salespeople believe their days are numbered due to AI automation , while only 21% think more positively. In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. Improved positive reply rates and open rates by 15% thanks to AI writing sales assistants like Lavender.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

ConvertKit

FEBRUARY 9, 2021

Email segmentation may not initially sound like a strategy for increased open and click rates, but once I start to unpack it a little more, you’ll quickly see why email segmentation is going to be your new best friend. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). With the increased adoption of marketing automation software, email personalization not only has become the norm, but it is expected from your consumer base. Your email list has come to expect this.

ROI 50

ROI Email Marketing Tips CTR 50

Vidyard

FEBRUARY 23, 2016

increase in click-through rate and 400% higher open rates. In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

OCTOBER 7, 2015

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. . San Francisco, Calif. Phone: (226) 220-5351.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). With the increased adoption of marketing automation software, email personalization not only has become the norm, but it is expected from your consumer base. Your email list has come to expect this.

ROI 40

ROI Email Marketing Tips CTR 40

Content Standard

APRIL 23, 2015

Salesforce has announced a new B2B automation tool in the latest generation of their popular CRM software. Previously, users only had limited behavioral data for their campaigns, similar to most other automation and CRM software like HubSpot. The largest change comes with the Intelligent Engagement Studio package. Enjoy this story?

Tools 40

Tools Word of Mouth B2B Top of Funnel 40

Adobe Experience Cloud Blog

JULY 20, 2015

Email open rates, content downloads, social shares—easy! In fact, according to Invoca’s 2015 Call Intelligence Index , 54% of customer-initiated phone calls come from mobile marketing campaigns, and 30% come from traditional online channels and campaigns. It’s not enough to measure form submissions and email open rates.

Paid Search Agency 48

Paid Search Agency Multi-Touch Attribution Thought Leadership Multi-Channel 48

Buffer

DECEMBER 4, 2019

Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something. Now, compare that to a hypothetical social commerce journey. Let’s take a messenger chatbot for instance.

Social Media 98

Social Media Rules Media Click Rate 98

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Tradeshift increased page views by 231 percent. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 22, 2014

Use CRM and marketing automation to send personalized and targeted emails. Tips: Track website visitors, bounce rate, conversions, open rates, click, etc. Task 3: Begin thinking about 2015 and your new year’s campaigns and goals. Brainstorming and gearing up for 2015 starts long before January 1 st.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40