KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Developing buyer personas is a critical piece of this process. Make It through Qualifying.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Crimson Marketing

DECEMBER 16, 2013

The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes. Buyers Will Expect More. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Visual content is processed by the brain 60,000 times faster than text. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. megheuer how 2 get process adopted? Great point – change management – the unsung hero of demand process transformation #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Contently

AUGUST 28, 2017

When I launched The Freelancer in 2014, during my rookie year at Contently, I wrote that “becoming a freelancer is like choosing to fight a battle you know you’ll eventually lose.” But a more structured system only helps these companies streamline the editorial process and produce better work.

Process 119

Process Marketing Proposals Stats Outreach 119

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 86% of IT buyers use social media in their purchase decision process. Mobile and social are already big factors in the buying process and becoming even bigger. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Marketing Insider Group

AUGUST 7, 2020

While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually? Science says yes: we process visual imagery 60,000 times faster than text , and this is part of the reason that infographics are so appealing in the age of the short attention span.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

ANNUITAS

MAY 22, 2014

While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. I see this constantly – marketers who think acquiring a marketing automation system will solve their pipeline deficit or process issues.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Martech

APRIL 10, 2024

He founded CloudToShare in 2014 and hasn’t looked back. Business email address Sign up now Processing. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Marketing Insider Group

MARCH 9, 2023

Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. Though it was published in 2014, it’s still a great starting point for government research data in the US. You can find a list of academic journals at Jstor.org.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. The assessment was targeted to talent managers and asked questions around their current strategies, tactical issues, and general processes. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. This SnapApp asks users questions about their current buying processes while providing helpful statistics to inform users about industry trends. Bizo: B2B Buyer’s Journey.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . By appending the response data to each lead in their marketing automation system, Bizo gained a better sense of which leads lacked what and could focus on those areas during the sales process. Endicia: 3 Essential Facts About USPS Price Changes. Prophix: Take the CPM Challenge.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Convince & Convert

SEPTEMBER 9, 2014

But that journey made me wonder – How are others describing this process? I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. Is it the same wild rush for other parents as it is for me? What can we. Read the whole entry. »

Social Media 142

Social Media Research Buy Media 142

Adobe Experience Cloud Blog

MARCH 27, 2014

Another key finding was that the top reason companies evaluate marketing automation software is to improve lead management and automate processes. To find out more about selecting the perfect solution for your brand, visit Software Advice online, where you can read reviews and get expert advice on thousands of solutions. . <a

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. Gaining Control of the User Retention Process. I use two simple phases for this process: A.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. This piece approaches the writing process for content marketing a bit differently, focusing on aspects of successful fiction writing techniques that ranges from the art of suspense to embracing conflict to character development. By: Ashley R. Cummings, OrangeSoda.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Zoominfo

SEPTEMBER 22, 2023

The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. We actually helped start this category back in 2014 through a partnership with Bombora. The source of intent also affects the quality of the lead.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

APRIL 18, 2024

And if your CEO is focused on driving online sales at your ecommerce, then you should begin reporting the percentage of organic search users who go on to: Begin the checkout process. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Make a purchase.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

NOVEMBER 10, 2022

YoY drop in electronics prices is the largest seen for the category since Adobe started tracking online prices in 2014. Processing. This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9% What jumps out is that multiple online categories are resisting economic pressures to push prices higher.

Pricing 110

Pricing Price eCommerce Analytics 110

ClearVoice

MAY 22, 2023

But the truth is that AIs like ChatGPT are useful for helping the content process, but not a replacement for a human writer. Voice Search and the Future of SEO In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. The methods that were once the norm (pen and paper, spreadsheets, a rolodex, etc) are becoming obsolete as the competition becomes stiffer, and the sales process has become more customer-centric. and my own thoughts on the topic).

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40