Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. The leading platforms for U.S. iMedia Connection ). 81% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. The more B2B leads you attract, the larger the ROI, right? ABM and Leads.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

APRIL 18, 2016

As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Stats About Marketing Technology Stack Growth & Success. in investments and acquisitions alone in the last three months of 2014.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. ABOUT LISA MURTON BEETS.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Navigate the Channel

DECEMBER 21, 2017

interactions per 1000 followers, Instagram takes the lead in social media engagement. Take a look at these stats: October 6, 2010 – Instagram Launch. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. Just 50% of B2B organizations have a responsive website.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

ANNUITAS

MAY 28, 2014

In order to innovate, you need to lead by being an agent of change and “inserting yourself into the strategy.” How does a marketer accomplish this? Marketers must step up and claim ownership and be accountable for driving an organization forward. In fact they need to be as innovative as those in product development.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

Adobe Experience Cloud Blog

MARCH 27, 2014

That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out our infographic below for some key stats found in Software Advice’s survey. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Brightedge

MAY 16, 2021

Marketers make change by creating tension which leads to new choices. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. Communicating Brand Story : growing awareness of a brand’s story internally and externally, and expanding expertise at communicating it throughout the organization. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. Communicating Brand Story : growing awareness of a brand’s story internally and externally, and expanding expertise at communicating it throughout the organization. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.” B2Bs are in the lead.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

NuSpark Consulting

JUNE 29, 2015

But if you haven’t implemented content marketing in your organization, it’s difficult to convince your CEO that it offers higher value than its marketing forefathers. It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. Here are the stats to prove it. It’s an investment that pays off.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

LeadSquared

MARCH 30, 2017

Since 2014 – Q4, the spending on PPC ads has risen 12% year-on-year. All there stats tell us one thing. Here are a few stats to show how effective it can be. Ranking organically right from day one is out of the question. Google AdWords is something every business wants to use for lead generation.

Adwords 52

Adwords PPC ROI Google 52

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . B2B companies who actively blog receive 67% more leads than those that do not ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Moz

FEBRUARY 25, 2020

I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. You may have noticed that the line is slightly above the organic link. This hits about halfway between the organic link and the URL breadcrumbs (which recently moved above the link).

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Contently

APRIL 18, 2017

In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. For ads, the equation is different.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 8) While ROI tops marketing challenges, the #1 marketing priority is lead generation (24%) followed by lead conversion (21%).

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Outbrain

APRIL 9, 2019

In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. Organic social media distribution. Between January and May 2016, organic reach on Facebook dropped a massive 42 percent. Email marketing. Guest blogging.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Rollworks

MAY 21, 2018

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. The more B2B leads you attract, the larger the ROI, right? ABM and Leads.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

LeadSquared

AUGUST 28, 2015

Some have already been mentioned in this post from 2014. From the time, we switched to responsive landing pages, our webinar registrations (visitor to lead conversions) have increased. More stats below]. Average: Stats of 40 webinars: Visits. I’m going to add to that list. So what are they? in the system.

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

SnapApp

JULY 8, 2014

And secondly, interactive content – which provides a more engaging and faster experience – combined with the above stats makes galleries an obvious tool to add to your marketing toolkit. Common examples include: Event/Tradeshow Galleries – “2014 Automation Fair Event Photos” or “Show Us ‘Your-Selfie’ Photo Gallery”.

User-Generated Content 48

User-Generated Content Stats Marketo Opinions 48

Convert

APRIL 12, 2021

This then leads to more sales and an improved customer experience, and even insights into new product offers. Too many new testers will stop a campaign once it hits ‘stat sig’ causing them to get false data. Let’s say that you test the CTA on a lead capture page and the loser gets fewer leads than the control.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Outgrow

MAY 23, 2022

Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. But I also want you to think about what, what do you want to position yourself as the leading expert in you? We really need more in this direction to position ourselves as the leading expert. You better.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Sprout Social

JULY 19, 2016

And by keeping an eye on which Pages are fans, you’re better able to build relationships that could lead to new content partnership opportunities. According to a 2014 study, 44% of consumers expect to hear back from a brand on Facebook. With our report, you can: Get an overview of stats for multiple Pages. Saved Replies.

Paid Content 97

Paid Content Facebook Features Peer-to-peer 97

LeadSquared

AUGUST 19, 2014

So, after the Facebook’s newsfeed filtering algorithm that caused organic reach to drop for brands , Facebook is up and flexing its muscles yet again. So, as of 5 th November, 2014, all the active Facebook like gates would be disabled; you already cannot create new fan-gates any more (since the announcement – 7 th August).

Paid Content 52

Paid Content Facebook Ad Exchange Stats 52

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. In fact, only 42% of organic clicks are going to third party sites. 15 Essential Tips to Increase Your Organic Reach on Facebook .

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Webbiquity

FEBRUARY 2, 2015

Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Are you engaging more followers month after month, or are your engagement stats decreasing? billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

MAY 14, 2015

This data can help show you where to focus your content marketing activities in order to stay competitive, and it includes key insights on the data from leading industry experts. Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Exo B2B

OCTOBER 12, 2017

This is from a 2014 Time magazine article that refers to a study by Chartbeat: Chartbeat looked at deep user behavior in 2 billion visits across the web over the course of a month and found that most people who click don’t read. One wouldn’t think so, but since 2014 something has been changing. Just to make sure, I asked M.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Webbiquity

FEBRUARY 9, 2016

For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 5 Mobile Marketing Stats and Facts. 5 Mobile Marketing Stats and Facts.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. Traffic is something all business owners want, but struggle to get organically. Generate Leads.

Social Media 111

Social Media Paid Content Media Business 111