LeadSquared

JULY 24, 2013

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising 52

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. I will make all my content mobile optimized.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27 percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. And because numbers speak louder than words, here are some figures: Up to 60% of mobile display banner clicks are bots or miss-clicks.

Display 52

Display Advertising Agencies Advertising Advertisements 52

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month.

Paid Content 98

Paid Content Paid Search Agency Social Media Social Marketing 98

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. So, with 2014 now in full swing and your marketing programs quickly ramping, it’s time to save the date for the best marketing events on the 2014 calendar. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

SmartBug Media

APRIL 5, 2023

In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. Which blog posts have received the most traffic? What types of mobile devices do you own? This blog was originally written on November 17, 2014 and has been updated since.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. Top Blog Posts on the KoMarketing Blog. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertising Advertisements Effectiveness 120

Brandwatch Marketing

JANUARY 2, 2019

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. million blog posts are published every month. In 2014, the most searched term was music.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

MARCH 1, 2016

Blogging has gone from eccentric to essential. Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. 8%, mobile and sitelinks. Speed thrills. Stratabeat ).

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than 90 percent of social media marketers use Facebook for advertising. Mobile devices account for more than 70 percent of YouTube watch time. Instagram ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ViewPoint

MARCH 27, 2014

A blog accompanying the podcast provides a link to this data. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog. A survey Of 175 B2B buyers reveals what they want to see on vendor websites.

Social Media 120

Social Media Work Management Marketing Management Media 120

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Little and her team pay particular attention to mobile responsiveness, content length, and the visual appeal of all pieces produced.

Branding 120

Branding Brand Identity Advertising Agencies Mobile Advertising 120

SmartBug Media

AUGUST 5, 2019

Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Organic: Traffic from search engine results that is earned, not paid.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Webbiquity

DECEMBER 16, 2013

59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand.

Marketing Budget 100

Marketing Budget Content Marketing Marketing Budget Creation Planning 100

Marketing Insider Group

JANUARY 19, 2015

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. YouTube Rewind – Turn Down For 2014. Google’s Year In Search – 2014.

Video Marketing 100

Video Marketing Best Practices Mobile Advertising Mobile Marketing 100

Marketing Insider Group

DECEMBER 22, 2014

For 2014 , my marketing predictions were all about content, data and culture. Content and data are the important components flowing across the digital, social and mobile web. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. billion in 2014 to $313.42 V3 Broadsuite Blog ). But that won’t last. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. 45% of adblock users never want to view any advertising and want as many ads as possible removed from websites. That’s it, right?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Contently

NOVEMBER 8, 2016

Google, for example, announced last year that it receives more search requests on mobile devices than computers in the U.S., Features like Instant Articles and Facebook Live have made it easier and more beneficial for publishers to post their content beyond the blog. Japan, and eight other countries. Think about that for a second.

Facebook 168

Facebook Social Networks Advertising Mediums Mobile Advertising 168

Biznology

MARCH 10, 2014

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. Mobility is very much at the heart of culture right now.

Allocation 80

Allocation Mobile Advertising Television marketing Mobile Marketing 80

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Marketing Insider Group

NOVEMBER 19, 2014

.” After 2013’s word of the year selfie , the 2014 word of the year is vape. Native advertising. If you know that marketing is more than just promotion and advertising. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Webbiquity

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. V3 Broadsuite Blog ). 4: 45 Phenomenal Email and Mobile Marketing Stats. #5: But of those users, 79% are on Facebook. (

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. billion use social networks from a mobile device. V3B Blog ). 21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 10 Stats About Social Media Demographics. CMS Wire ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Dennis Cohen (SEO Analyst). Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. If we took away our marketing and our advertising, would our customers miss it? Advertising professionals are some of the least trusted.

Linkedin 297

Linkedin Research Studies B2B 297

ClearVoice

MARCH 8, 2022

Amy’s content efforts don’t necessarily run to her own creation of blogs or articles (though she has written and posted on her website ). In addition to her content oversight, Cristina appears on podcasts and frequently authors blogs about how technology can be used to emphasize connections between storytellers and their audiences.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52