Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered. .

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Happy anniversary, dear martech readers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Convince & Convert

JULY 29, 2015

Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014. Building interactive content is an expensive alternative to traditional blogging, whitepapers, or even full content hubs. That’s the challenge.

Interactive Marketing 165

Interactive Marketing Content Marketing Microsite Paid Search Agency 165

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Every Blog is Sacred. With the long tail, “all the other blogs,” we dig deep. It’s free, it’s web-based, virtual, and lasts all day. What is a runner? It Takes a Village.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

SnapApp

MARCH 6, 2015

The SnapApps live on a Realize Real Results microsite alongside related assets, including ebooks, videos and infographics. Popson promoted Realize Real Results on several channels, including blog posts, emails, social networks and paid media. The Results. Stop imagining and start realizing real results with Blackbaud University.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Marketing Insider Group

MARCH 23, 2015

In Kevin Spacey’s keynote from Content Marketing World 2014 , he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. In today’s content ecosystem, you can no longer throw up a blog post and walk away. Not exactly….

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. ” In a way, NYPD Deputy Chief Kim Royster got in front of the controversy when the #myNYPD hashtag, asking for “a photo with a member of the NYPD”, got hijacked by Occupy Wall Street activists (and others) in 2014.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

SnapApp

FEBRUARY 24, 2017

For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. It’s certainly going to be more expensive than writing a blog post. A typical example would be the “ how-to ” blog post. . As you know, those days are long gone. Infographics.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Vidyard

DECEMBER 9, 2014

Cetera Financial Group had these types of nurturing goals in mind early in 2014. Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Hubspot

APRIL 27, 2017

As Hertzberg says in the blog post elaborating on this excerpt -- it’s not appropriate for every job or company. I read the company’s blog and looked at the careers site, and neither one indicates that the culture encourages. However, Aviary was acquired by Adobe in 2014 , and this letter was written in 2011.

Examples 100

Examples Work Management Marketing Management Microsite 100

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS.

Enterprise Management 65

Enterprise Management CMS Development Digital Asset Management Industry CMS 65

Hubspot

AUGUST 16, 2015

The ambassadors report on our discussions on blogs, create picture galleries and have further discussions with their local Lego group members.". They also built separate microsites dedicated to specific product story lines, such as the Lord of the Rings , Disney Princesses , Super Heroes , and Star Wars. 2014: The Lego Movie.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

DECEMBER 16, 2013

Turn a step-by-step blog post into a downloadable checklist. Turn existing blog comments into new posts. 5) Curate blog content. Our blog post titled " How to Transition From a Traditional Marketing Budget to an Inbound One " is also helpful for those needing a change in direction. Blog posts. Microsites.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hinge Marketing

APRIL 17, 2019

Forms, landing page, & microsite creation. Global marketing automation software market, by enterprise size, 2014 – 2025 (USD Million). It allows firms to simultaneously personalize and scale their marketing programs. The feature sets in marketing automation platforms vary widely. Campaign management and cross-platform integration.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Webbiquity

FEBRUARY 24, 2015

” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Contently

MARCH 22, 2017

A day after Sam hired me to run this blog, we were going over the content strategy one-sheeter he’d asked me to put together. In the early days of The Content Strategist, I was supplementing our meatier stories with a fair amount of AdFreak -style blog posts that only took me an hour or so to produce.

Newsletter 147

Newsletter Content Microsite Rules 147

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Just think—it will be dawn of a new day for your marketing organization.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48