Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered. .

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 62

Enterprise Management CMS Development Digital Asset Management Industry CMS 62

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Marketing technologists.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Every Blog is Sacred.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Marketing Insider Group

MARCH 23, 2015

And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. So what can content marketers learn from some of the best stories going right now? In today’s content ecosystem, you can no longer throw up a blog post and walk away.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. We just won’t put up with selfish, blatant marketing stunts.”

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. Over 4 million blog posts have been published in the last 24 hours. Let the math sink in.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Hubspot

AUGUST 16, 2015

The ambassadors report on our discussions on blogs, create picture galleries and have further discussions with their local Lego group members.". Lego's brand communities continue to be an important compliment to its market research and product development programs. 2014: The Lego Movie. 2005: The Lego Factory.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Branding 28

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. More simply, content turns brands into thought leaders. Lack of integration across marketing (58%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Webbiquity

FEBRUARY 24, 2015

” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. ” SEO Tutorial.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hinge Marketing

APRIL 17, 2019

The feature sets in marketing automation platforms vary widely. Some of the most common features include: Email marketing. Forms, landing page, & microsite creation. Social media marketing. Content marketing. Global marketing automation software market, by enterprise size, 2014 – 2025 (USD Million).

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. Winner: Blackbaud. Winner: Kareo.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Contently

MARCH 22, 2017

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London.

Newsletter 162

Newsletter Content Microsite Rules 162

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Just think—it will be dawn of a new day for your marketing organization.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48