Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. billion pieces of content on Facebook.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Belkins

MAY 28, 2020

This is something both local businesses and network companies should take into account — and you should do it too. For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. Equip your local stores.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Hubspot

JUNE 4, 2013

Good morning, marketers. To date, we’ve seen limited opportunities for marketers to use Vine , though people are doing some interesting things with the 6-second form. Putting the Vine app on Android opens up a bigger audience, so maybe Vine will evolve into a must-have weapon in every marketer’s arsenal. 1) Vine on Android.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Adobe Experience Cloud Blog

JANUARY 8, 2015

This is a major reason you’re seeing them all over your social networks. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Qzzr , a network of quiz creators and takers, has seen 330 percent month-over-month growth rate. What Does All of This Mean?

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. When Can Marketers Use Assessments? An assessment like “How Does Your Marketing Strategy Stack Up?”

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Some ads, on the other hand, really thrive on social networks for years! It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. Marketers are relying on technology and data analysis – but they’re also thinking strategically.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” 20 Common Social Media Marketing Myths BUSTED (hubspot.com). 5 Social Media Predictions for 2013 (blogs.constantcontact.com). Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. While we could have funded production ourselves, there was a risk that we were just dropping in money without certainty that there is a real market and without enough feedback to make the product appealing.

Campaigns 28

Campaigns Outreach Press Communities 28

LEADership

SEPTEMBER 5, 2013

Knee jerk reactions to negative social media conversations, over-the-top celebrations on social networks, spike and fall patterns on your social properties; none of these will deliver long term results. INTEGRATE SOCIAL WITH TRADITIONAL MARKETING. – Hubspot’s 2013 Inbound Marketing Report. engagement.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Where would they go? 5) ROGETECH.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

MAY 29, 2015

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. "The Virality isn’t born, it’s made. Highly public ideas market themselves. Between 2012-2013, 608 baby Kales were born.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

APRIL 18, 2019

A concrete growth strategy is more than a marketing strategy, it's a crucial cog in your business machine. Without one, you're at the mercy of a fickle consumer base and market fluctuations. A company's industry and target market influences which growth strategies it will choose. Growth Strategy: Viral Loops. Viral loops.

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. All retail marketers need a strong and compelling CX strategy, irrespective of the channel and whether it's digital or not. Why You Need A Retail Customer Experience (CX) Strategy: 3 Key Advantages.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

seo.co

DECEMBER 8, 2021

Link building for SEO will always be a hot topic among digital marketers, SEOs, content marketers, entrepreneurs, and business owners. If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content. Organic is the new spam.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Hubspot

AUGUST 9, 2013

If you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. He’s part of the awesome team at FIT Marketing in Utah (a HubSpot partner) and will be coming to join in on the fun of the conference. Or you know.

Viral Marketing 28

Viral Marketing Conference Inbound Marketing Forrester 28

Hubspot

FEBRUARY 10, 2014

Neetzan Zimmerman is a genius at creating viral content. He just got poached away from Gawker by Whisper, a hot social networking startup in Los Angeles, where he will be editor-in-chief. Some things he does are downright surprising and go against the conventional wisdom in the world of marketing. I never self-promote," he says.

Viral Marketing 28

Viral Marketing Tips Content Social Networks 28

Marketing Insider Group

JANUARY 21, 2014

In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. That is why “Content Marketing” is one of the biggest buzzwords in marketing. I recently asked my own social media followers “what was the best content of 2013?” Slideshows.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. Like it or not, the Hamster Dance was one of the first viral videos. And that, is what we want to talk about today.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. 2013: The Year In Google SEO So Far (marketingland.com). Search Marketing Google Google Panda Google Penguin Google Search Panda penguin Search engine optimization skimlinks StumbleUpon twitter' Let me explain. Back to Hearts and Minds.

Paid Content 80

Paid Content Google Digg De-duplication 80

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. What does that mean for content marketers? Two things.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Hubspot

OCTOBER 1, 2015

But in the marketing world, they’re like the Grimms' fairy tales. We’re going to regale you with true tales of marketing triumph. Its marketing approach is inimitable because … it doesn’t have one. Customers do all the marketing work. Like Eat24, the video reached a whole new market — “Game of Thrones” fans.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

Contently

APRIL 21, 2016

Last spring, we first wrote about BuzzFeed Pound , a remarkable technology that uses network diffusion to reveal exactly how a piece of content spreads online, from sharer to sharer and platform to platform. BuzzFeed can see the exact process that makes content go viral. At BuzzFeed, even the data scientists are masters of memes.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Hubspot

JANUARY 7, 2015

Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. 1) Over-Fixating on Real-Time Marketing.

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

Hubspot

MAY 16, 2014

Every savvy marketer knows that all you need to craft a narrative, land a story, or put out a fire are the tools at your fingertips. A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. The digital world is your megaphone -- you have to give it something to amplify.

PR 28

PR Press Public Relations Viral Marketing 28

Hubspot

JUNE 17, 2015

I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. And you can, too.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100