KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days.

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

KoMarketing Associates

JANUARY 7, 2013

User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. SEO’s focused on the link and how factors around that link may impact search engine optimization.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Be sure to check out my full recap of “ Top Social Tactics for Search Marketers ” over at Search Engine Land for more great social information from the show.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

KoMarketing Associates

OCTOBER 20, 2013

Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. — Holly Chessman (@HollyChessman) October 11, 2013. Connect the two.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Converting The Mobile Customer. Conversation: Is Link Building Still Crucial, Or A Waste Of Time & Money?

PPC 120

PPC Conference Link Building Mobile Marketing 120

SocialPilot

FEBRUARY 9, 2024

Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. Mari provides powerful advice on Facebook marketing that covers news, trends, and strategic methods. Heidi’s writing is personal, relatable, and informative. He posts a lot about Instagram’s marketing strategies.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. Users are not only conducting personal searches, but search engines are also being used in business settings. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. This way, when someone watches one of your YouTube videos (especially those that are instructional or informative and not promotional), your pre-roll ads will showcase your senior living facility so that they know who you are.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. Marketers’ New Priorities for 2014. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 10, 2013

That’s a pretty big number and it should stand out to marketers looking to reach a new audience. What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social.

Stats 120

Stats Facebook B2B Marketing B2B 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

APRIL 10, 2014

Chatterjee offers viewers insight to what she calls the “3 Rs of content marketing,” which include: Relevance : Content marketers must build a portfolio of expertise and always keep the reader (very likely a decision-maker) in mind. The information being presented should be trustworthy, cutting-edge, and forward-thinking.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

AUGUST 15, 2013

From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) While I have been advocating for B2B search engine marketing professionals to establish clear metrics in their social media programs for quite some time, data collection had always been excruciatingly manual.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 By simply clicking a button, users can sign up for an offer, using their Twitter credentials, without filling out any information.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

APRIL 4, 2014

White papers are a great area for B2B marketers because it allows them to showcase their research, results, and case studies of specific clients, which provides real-world proof that they can meet client expectations. Content Marketing Search Engine Marketing Blog B2B Marketing content library content marketing e-newsletters white papers'

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. They are: - looking for information.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Shopping Campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KEO Marketing

JUNE 19, 2017

The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

KoMarketing Associates

JANUARY 13, 2014

As one blogger writes , “the Olympics remind us that bringing together information and curating it for your audience is critical in not only entertaining the audience, but also in helping them understand what they’re watching in a new way.”. ClickZ recommends that content marketers build out specific content that answers customer questions.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

NOVEMBER 18, 2012

Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. Additional References Related to “Not Provided” Search Data.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

KoMarketing Associates

JANUARY 25, 2013

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

APRIL 7, 2014

In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below. In addition, B2B audiences appreciate additional types of rich content that give them more information about a company’s products or services.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

NOVEMBER 23, 2013

Have you ever wondered why some of your competitors’ search engine results feature images, address listings, or even video and e-commerce catalog information? The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Template 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). With this information, companies can now target specific users based on these data points.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

FEBRUARY 18, 2014

To borrow a quote from Dave Davies , “A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business for image search.” While carousels may look appealing, they don’t offer any additional product information to prospective buyers. Final Thoughts.

SEO 120

SEO Paid Search Agency B2B Companies 120

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. For more information, visit https://keomarketing.com. ###.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Data for the last 12 months, from May 2013 to April 2014. Data from the US only. Data from Google and Bing.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

APRIL 18, 2013

Overall, there was a lot of solid information at ad:tech and excellent insights into the marketing trends of 2013 and beyond. Events Search Engine Marketing Blog Social Media Strategies' I’d love to read them!

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

KoMarketing Associates

JULY 5, 2013

They also use hashtags where appropriate and custom images with information and animation in certain circumstances. Why It’s Good: Like Google Analytics page, Google Drive effectively mixes tutorials and general interest updates to create an informative and visually appearing stream of information for it’s user base.

Google 120

Google Examples B2B Marketing Analytics Tools 120