KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Search Engine Marketing Blog Search Engine Optimization' 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Search Engine Marketing Blog Search Engine Optimization' 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

MAY 21, 2013

Customers are looking for information elsewhere and so are search engines. As the online marketing world evolves and the term “search” evolves, marketers need to think beyond just their website and focus on the bigger picture. Google+ Search Engine Marketing Blog Search Engine Optimization'

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

MARCH 15, 2013

Be sure to go check out my SMX West 2013 coverage page featuring live blogs, session presentations and tools. It gives your company a larger appearance, it targets only people who have shown an interest in your business, and it offers some serious segmentation capabilities. That was a long post and I hope these takeaways from SMX are helpful.

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

KoMarketing Associates

JANUARY 7, 2013

We’re building a process that can potentially have benefits for PR, marketing communications, and broader marketing management. I believe this is where link building management needs to go in 2013 and beyond. What do you think? Are your link building efforts shifting to a more user-centric approach?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

JUNE 18, 2013

Link Building Search Engine Marketing Blog Social Media Strategies' I hope these takeaways are as useful to you as they were to me and again, if you have any questions/comments, don’t hesitate to reach out in the comments on on social. Thanks to the SMX team for another great event!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Customer Experience Matrix

APRIL 1, 2013

Search engine marketing and blogs are much less important. The average Infusionsoft client has been in business for five years, which means that nearly all were in business for at least several years before purchasing the system. Incidentally, trendsters, direct mail in general and post cards in particular are hot.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

KoMarketing Associates

OCTOBER 10, 2013

Events Search Engine Marketing Blog Universal Search' While there’s a lot to digest, it’s great that we can make smart decisions and really understand what our audience wants. Now if you’ll excuse me, I’ll be over here looking at my spreadsheets.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. 93% of marketers use social media for business. State of Search ). State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek Connect the two.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 299

Paid Search Agency Privacy Advertising Agencies Transparency 299

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. B2B Search Engine Marketing Blog'

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 10, 2013

That’s a pretty big number and it should stand out to marketers looking to reach a new audience. What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social.

Stats 120

Stats Facebook B2B Marketing B2B 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. Users are not only conducting personal searches, but search engines are also being used in business settings. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 5% ad revenue market share in 2013. Demand Generation Search Engine Marketing Blog Social Media Strategies'

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

AUGUST 15, 2013

As more marketers become accepted into the authorship program, the information provided offers greater insight into the impact authorship has on brand visibility and at a high level, the performance of third party articles in search, where authorship has been enabled. Five Reports For Measuring B2B Marketing Effectiveness.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 10, 2014

For more valuable content marketing-related statistics, take a look at the following: 8 More Compelling Infographics About Content Marketing. 50 Awesome Content Marketing Stats. 33 Stats on Content Marketing. Joe Pulizzi on Epic Content Marketing, Strategy & Planning. B2B Content Marketing Trends 2013.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Biznology

DECEMBER 26, 2013

The Search Monitor would love to hear your thoughts! Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target' What are your thoughts on the Black Friday trade-off between ad rank and frequency in the Toy vertical? Is there a right strategy?

SEM 80

SEM Lead Ranking Lead Scoring Ad Frequency 80

KoMarketing Associates

NOVEMBER 18, 2012

While it was unreasonable to expect a low percentage impact in the long-term, one year later I don’t know if B2B marketers were prepared for more than a third of their keyword data to be missing as 2013 projections and budgeting came into focus. Additional References Related to “Not Provided” Search Data.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

KoMarketing Associates

APRIL 4, 2014

White papers are a great area for B2B marketers because it allows them to showcase their research, results, and case studies of specific clients, which provides real-world proof that they can meet client expectations. Content Marketing Search Engine Marketing Blog B2B Marketing content library content marketing e-newsletters white papers'

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Shopping Campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Content Offers Ranked by Impact on Lead Acquisition Quantity.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JANUARY 13, 2014

and get thinking about the ways in which your B2B content marketing needs can be inspired by the games. For related B2B content marketing posts, check out: And the Nominees for Best 2013 Content Marketing Ideas Are… Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Search Engine Marketing Blog'

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

APRIL 7, 2014

In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below. Search Engine Advertising Search Engine Marketing Blog'

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

APRIL 18, 2013

Overall, there was a lot of solid information at ad:tech and excellent insights into the marketing trends of 2013 and beyond. Events Search Engine Marketing Blog Social Media Strategies' I’d love to read them!

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Webbiquity

AUGUST 2, 2018

Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? According to Econsultancy, 61% of consumers turn to begin their decision-making journey with a search engine. Let’s say you’re trying to make a decision between two companies.

Social Media 150

Social Media Media Marketing Management Allocation 150

KoMarketing Associates

DECEMBER 21, 2012

Content has reigned as King for some time now, but many are predicting 2013 is likely to be an even bigger year for content. Business2Community predicts mobile marketing will surge full-speed ahead in the year 2013. “In So what are some of the major shifts to watch for in the coming year?

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120