Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. It should be easy to see what all these stats have in common: The web’s shift to visual content. You probably have a lot of brand imagery around already. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Navigate the Channel

DECEMBER 21, 2017

With more than 300 million daily Instagrammers—80% under age 35—B2B brands could be missing out. Just 33% of B2B brands have an Instagram presence. Take a look at these stats: October 6, 2010 – Instagram Launch. February 26, 2013 – 100 million users acquired over 28 months. And the number just keeps rising.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. August 27, 2013. Get the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins, along with ratings and download stats. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output.

Analytics 95

Analytics Tools Best Practices Tagging 95

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video website accounts can be customized to match a company’s branding and function as a social media platform themselves, encouraging discussion through comments.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Digital Marketing World Forum

JUNE 3, 2019

Here are our highlights from #DMWF Global 2019: One of the more eye-opening stats came on day one from Alessandra Alari, head of Google UK and Ireland’s search and mobile UX unit. Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. Let’s check the Pinterest stats to find out. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

APRIL 30, 2013

So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

MAY 21, 2020

Here are 24 stats to prove why you need to embrace personalized marketing in 2020. 80% of consumers are more likely to make a purchase when brands offer personalized experiences. 78% of brands say they struggle with "data debt" or not having enough quick data about their customers to not launch relevant personalization tactics.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Biznology

OCTOBER 2, 2014

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) An email that includes a video component has a 96 percent higher chance of the reader clicking to the brand’s website from the email. times faster than text alone. One minute of video content has the same impact as 1.8

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Hubspot

DECEMBER 13, 2013

Online holiday sales alone are expected to reach $82 billion in 2013, according to the National Retail Foundation. But instead of looking for the best deal on that brand-spankin’-new flat-screen TV, they’re looking to have the greatest impact possible with their budgets.

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Put Stats Back in Context. Improving brand metrics (including awareness, perception, intent to purchase and likelihood to recommend). Brand awareness. Research Ardath Albee lying with statistics Stats' Look at the other side of the same statistic to get a more balanced perspective.

Statistics 100

Statistics Banner Ads Stats Sample 100

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now. The RSS feed is: [link].

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Now, aside from the phrase content marketing itself, we have many choices for content marketing word or phrase of the year: Brand publishing. And my focus for the future of content marketing was for brands to be: Informative. Storytelling.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

SendX

MAY 30, 2019

Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats. Not even their marketing leads!

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Long copy, posts without photos, and posts that aren’t specifically branded or without calls to action. Social Media Stat of the Week: $30 million. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output.

Analytics 85

Analytics Tools Best Practices Tagging 85

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Rev

SEPTEMBER 2, 2019

Others emerged between 1998 and 1999, Dean Schmid from the Daily Disruptor asserts, “ brands could now advertise on multiple sites across entire platforms. In 2013, Google released their display ad network called AdSense. Additionally, there are some pretty scary stats on how display ads are doing today. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Webbiquity

APRIL 16, 2014

” Also, consider these stats from the compilation below: about half of all U.S. million in 2013; and that figure is projected to quadruple to $31.1 Forget branded apps though. 93% of consumers say branded apps don’t contribute to their brand loyalty. ” ( Fast Company ). 73% own a laptop. (

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. With the first-ever COVID-era Super Bowl just around the corner, major brands like Budweiser, Coca-Cola, and PepsiCo have announced that they will not be advertising their trademark beverages.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. Digilant is a programmatic buying company, designed for both agencies and brands. About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Contently

DECEMBER 6, 2016

While this realization is a good thing, many brands have started drifting asleep and flooding the internet with the same generic zombie content as everyone else. We help hundreds of the world’s top brand publishers run their content marketing programs. In 2013, Netflix decided to make an original TV series for the first time.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Brandpoint

SEPTEMBER 19, 2019

To capitalize on the holiday, your brand can gain significant exposure by distributing a MAT release and reaching the audience of some of the nation’s largest print and digital newspapers. The stats show that when it comes to getting trusted information, people rely on newspapers. Play to your brand’s strengths.

Tips 88

Tips Distribution Bundling Advertising Agencies 88

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Social Media Stat of the Week: 218,000,000+ monthly Twitter users.

Skype 124

Skype Social Media Work Management Marketing Management 124

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. ” Holy Social!

Television marketing 129

Television marketing Curation Social Media RSS 129

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Contently

AUGUST 16, 2016

If we take these stats as representative of the entire media landscape, this means that a majority of journalists are part-time copywriters. A 2013 quote from Time Inc.’s At the very least, it seems likely that many more editorial teams are involved in native advertising than is commonly believed.

Studies 60

Studies Paid Search Agency Ads Copywriting 60

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Social Media Stat of the Week: 72 hours per minute. Listen Now

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Tweetable Moments.

Personalization 136

Personalization Social Media Skype Blogger 136