Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Content Standard

SEPTEMBER 28, 2016

” The quote above, excerpted from the movie The Social Network , spells out the reality of Facebook’s incredible success: it spread through Harvard, the country, and the world all in less than a year—2004, mind you. Delivering ads via mobile also occurred in 2012, driving this strategy home. Instant Articles.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Parse.ly

AUGUST 22, 2019

At times, there are more views to articles about Twitter than views from people who find articles and stories on Twitter. . Twitter’s stickiest feature is its ability to amplify user voices, a point underscored by articles that mention Twitter itself. . Alexis Madrigal coined the term back in 2012.

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Social Media Traffic Media Privacy 81

Content Standard

JULY 13, 2016

Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Content marketing is typically thought of as how-to articles, listicles, or blog posts.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

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Social Media B2B Marketing Social Marketing Advertising Agencies 48

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. B2B response to social media is crucial. LinkedIn polls boost business buyers' engagement. B2C Marketing Insider. TopRankBlog.com.

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B2B Marketing Practices B2B Ethics 40

Metadata

JULY 31, 2019

This article will look at 4 alternatives to traditional Facebook ads. . Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. They have to find new solutions. .

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Biznology

AUGUST 14, 2012

It’s 2012 not 2006 — olly olly oxen free. Finally, you should start populating every social network service, social bookmarking site, and social news site. Related articles. 8 Ways to Convince Your Boss Social Media is a Good Idea (blogs.constantcontact.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. As global manufacturers increase their social media spending, the case for small- to mid-sized manufacturers to invest in social media grows stronger.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

ClearVoice

DECEMBER 5, 2018

A large reason for the slowdown in the year-to-year amount of time spent may be because of Facebook’s influence on Instagram, which it purchased for $1 billion in 2012. In addition to the decrease in the time spent on Facebook, the amount of time that users spend per day on second-tier social media networks is plateauing.

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Social Media Media Emarketing Facebook 61

EveryoneSocial

OCTOBER 22, 2019

And while social sharing and leveraging employees social media accounts are core pillars of employee advocacy, the technology and the way it’s used is evolving. It’s time for organizations to see the numerous uses employee advocacy platforms have besides enabling employees to share content to their social networks.

Social Media 53

Social Media Media Work Management Marketing Management 53

Metadata

JULY 31, 2019

This article will look at 4 alternatives to traditional Facebook ads. . Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. They have to find new solutions. .

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

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Hubspot

JANUARY 29, 2014

While not all industries engage on every social media platform out there, you can be certain that most industries do so on at least two or three of them that make the most sense for their brands'' interests. Perhaps the number-one social media platform for B2B industries is LinkedIn. 3) "Social media is just a fad.".

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. 9) Social media & blogging generate real customers.

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Stats Lead Scoring Lead Ranking Planning 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements.

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Paid Content Paid Social Agency Social Media ROI 48

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

JANUARY 10, 2013

A little article about some new Facebook rollout. Since Facebook and the mobile world need to get closer and closer together, it's certainly a possibility, but I think most people are agreeing that Facebook releasing its own smartphone isn't too likely for the 15th, considering Zuckerberg himself denied it in July of 2012.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

DECEMBER 11, 2013

So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search. In fact, the social networking site reported a net loss of $134 million at the end of October. billion active monthly users.

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Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? Others may prefer LinkedIn. Tip #5: Create LinkedIn and Google+ event pages. The season of events is upon us!

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Social Media Media Linkedin Buzz 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? Or LinkedIn? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? When writing content you should always be thinking about how your article can be the best answer to a question, not simply another answer. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

APRIL 17, 2012

Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy. 5 Categories of Social Proof. As I mentioned, reviews aren't the only marketing tool that can be classified as social proof. — Ted Engel (@iamtedE) April 6, 2012. 3) Social Plugins.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

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Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

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Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

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Single Grain

JULY 11, 2023

Dark social is when a user shares your content on a private channel, i.e., one that generates no tracking information. Many social media channels, such as LinkedIn, are common dark social examples, but dark shares aren’t limited to social media. For example, B2B brands utilize this strategy often on LinkedIn.

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Paid Content SMS Social Media Paid Search Agency 52

Hubspot

APRIL 27, 2012

You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. She comes across your blog post entitled "10 Popular Nursery Room Color Schemes for 2012" as a result of a Google search, and she clicks through to read it. But what does a landing page look like?

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Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Parse.ly

FEBRUARY 20, 2019

In 2012, I had recently moved to NYC and I had a lot of reading time on my commute. Linkedin, Reddit (non-app), and the Drudge Report refer proportionally more traffic to long-form (over 1000 words) posts. Perhaps that unique mindset means the referrals function more like search than other social networks.

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Aggregators Traffic Stats Case Studies 107

Hubspot

MAY 3, 2012

According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended. So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! Or hey, maybe you even decide to hire your intern!

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

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Linkedin Paid Content Tactics Tips 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Facts and Stats.

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Social Media CMS Development Tips Wikipedia 100

Golden Spiral

NOVEMBER 6, 2018

In addition to understanding your product and audience, you’ll also need to determine an appropriate ad spend and an overall time investment into social media. The number of social media networks may be overwhelming, especially if you’re working in a start-up environment. Social media takes attention and focus.

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Paid Search Agency Social Media Social Marketing B2B Marketing 86

Hubspot

MAY 19, 2020

While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. Odds are, at least one one social media platform has an audience that will align with your brand. Check out this blog post which highlights need-to-know social media trends.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MAY 26, 2017

Instead, articles fill their news feed or buzz in their pocket via mobile notification. To find freelancers, we recommend: Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you're looking for. One solution?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101