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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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Report: 2012 London Olympics Will Spur Mobile Advertising in Europe

readwrite

According to a number of analysts, the cumulative mobile advertising revenues in Europe’s five largest economies (France, Germany, Italy, Spain and the U.K.) On its way to this, as a new whitepaper from mobile ad optimization and advertising firm Smaato points out, Europe faces a number of unique challenges.

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The 6 Most Important Social Media Trends of 2017

Contently

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” What do advertisers need to know about mobile access? Heidi Cohen ).

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. Getting the complete picture of your traffic has always been challenging.

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47 Incredible Instagram Statistics

Brandwatch Marketing

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. 32% of US internet users are now on Instagram.