Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

Social Media 120

Social Media SIC Media Peer-to-peer 120

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. The Rise of LinkedIn.

Social Media 50

Social Media Media B2B Linkedin 50

Customer Experience Matrix

APRIL 4, 2014

Bottlenose keeps up with the world pretty much the same way that you and I do: it scans news, social media, and other sources for information, extracts what’s relevant to our needs, and identifies new information or trends that might require some action. Data sources. Data sources. Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Is Your Only Legacy a LinkedIn Profile?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

ClearVoice

NOVEMBER 4, 2022

Whether you need help with your Google My Business profile, meta tags, or split testing, they have you covered. If you are looking for more niche content, here are the blogs to explore: social media marketing, email marketing, or content marketing specific. Social media marketing blogs. Social Media Examiner.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

Social Media 64

Social Media Media Paid Search Agency Ideal Customer Profiles 64

Convince & Convert

JUNE 4, 2013

In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. And this year we’ll be hearing from Anthony Iannarino from The Sales Blog and Amber Mac from The Social Hour on TWiT for our keynote presentations. After its first ever event, Social Fresh named it a Top 10 Social Media Conference last year.

Social Media 128

Social Media Social Marketing Media Co-Registration 128

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. ” management will also ask “and of those, how many conversations did you have with prospects that fit our Ideal Customer Profile?” Social media has leveled the playing field. Roles will continue to segment.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Biznology

OCTOBER 8, 2013

This post is typical and exhibits all the aspect of shilling: only around 20-50 posts (most proper members have accumulated hundreds if not thousands of posts), never moving past “new member,” generic profile photo, minimal background profile info, and a tendency to fire-and-forget.

Social Media 80

Social Media Astroturfing Practices Media 80

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. Some of the immediate similarities that one notices when comparing the two services are: Similarly formatted profile pages and news feeds. Similarities to Facebook.

Social Media 120

Social Media Google Media Social Networks 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. if he can extend his advertising into your mobile device which he already has (if you put it on your profile). Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

DECEMBER 29, 2011

In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. Perceived effectiveness of tactics is declining severely.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. But social media platforms have overtaken them as Internet users’ go-tos for new information. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Webbiquity

APRIL 5, 2012

Rand Fishkin outlines “five unique and useful ways to boost the visibility of your local site on the web,” such as using Google’s “discussion search” feature, local events calendars and “localizing” your social profiles. How to optimize your business for local search by iMedia Connection.

Tactics 100

Tactics SEO Tips Best Practices 100

Hinge Marketing

OCTOBER 14, 2013

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Fast forward eight years, and today Lori is an author, a public speaker, and a highly sought social media strategist with her own successful company. Lori never dreamed that social media could one day be a job.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. So it''s best to treat Vocus Marketing Suite as a class unto itself.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” “In the instance the brand doesn’t have a customer ID, then we fill that void; so we would be creating a profile within our platform and start the brand being better able to understand these cart abandoners and pushing that information back to the brand.”

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Seismic

FEBRUARY 10, 2021

This is the third blog in a five-part series (read part 1 and part 2 ), where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. . As one might imagine, building a social selling program takes time and effort. How to move the needle.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 What About Google+ Profiles? minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Hubspot

AUGUST 24, 2020

There's no social media platform more prominent or ubiquitous. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. It gave businesses the space to create individual profiles — just like standard users — to post content, share photos, and engage with Facebook users.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Contently

OCTOBER 14, 2020

In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. Pressured to raise the profile of our division and build demand during this tough time, my idea was to bring the art of salesmanship back to the fore. The Search for the World’s Greatest Salesperson: Fame, free travel, and a job.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility. Holy Social! .

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

KoMarketing Associates

JULY 1, 2014

The Impact of Social Media on Link Building. Does Google Use Data From Social Sites in Ranking? Are Pages From Social Media Sites Ranked Differently? The Impact of Social Media on Link Building. Does Google Use Data From Social Sites in Ranking? Created: February 23, 2011.

Link Building 120

Link Building Paid Content Google Advertorials 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Hubspot

JULY 5, 2011

Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. What other infographics -- Twitter or not -- have tickled your fancy so far in 2011? Learn how to start using Twitter in 2011 to achieve your business goals.

Twitter 28

Twitter Hubspot Statistics Social Media 28

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

FEBRUARY 23, 2017

After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. From Six Degrees to Snapchat: A Brief History of Social Media. 1) Friendster. Source: Wayback Machine.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28